Note: The job is a remote job and is open to candidates in USA. Aspire is building a financial operating system that combines banking, software, and automation for global founders and businesses. The SEO Specialist will execute organic growth initiatives across traditional search and AI-driven discovery, conducting research, optimizing content, monitoring performance, and collaborating with cross-functional stakeholders. The role also includes SEO audits, reporting, responsible use of AI and automation, and identifying opportunities to improve organic performance.
Responsibilities
- Execute SEO priorities across on-page, technical, content, and off-page SEO with a strong focus on quality and timely delivery
- Conduct keyword, SERP, competitor, and performance research to identify organic opportunities and provide clear findings and recommendations
- Optimize website content and key organic entry points for search intent, relevance, discoverability, quality, and user experience
- Monitor organic performance, investigate changes or issues, and translate findings into clear, actionable recommendations
- Perform SEO audits and QA to identify and help resolve issues affecting crawlability, indexation, site structure, metadata, structured data, and overall search performance
- Support new organic growth initiatives and cross-functional projects as required, with strong execution and attention to detail
- Build clear reporting and visualizations that communicate performance, trends, insights, and areas requiring attention
- Use AI and automation responsibly to improve the speed, quality, and scalability of SEO work while validating outputs and maintaining strong judgment
- Track relevant search and industry developments and flag changes or opportunities that may affect organic performance
- Follow internal processes, quality standards, and compliance requirements across all SEO work
Skills
- 2+ years of hands-on SEO experience with a strong understanding of how organic search contributes to business growth
- Strong SEO fundamentals across on-page, technical, off-page, content optimization, keyword research, internal linking, and search intent
- Hands-on SEO tool proficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics 4, and related platforms
- Strong Google Sheets and Excel skills, including formulas, pivots, lookups, data analysis, and working confidently with large datasets
- Strong research, analytical, and problem-solving skills, with the ability to independently investigate keywords, competitors, SERPs, search trends, user intent, and performance data, connect findings, and recommend practical next steps
- Practical understanding of AI search, AEO, GEO, AI Overviews, and evolving discovery behavior, alongside strong traditional SEO knowledge
- Effective use of AI tools for productivity, analysis, research, QA, and workflow improvement, with strong judgment and verification of outputs
- Working knowledge of HTML, CSS, basic JavaScript, and CMS environments, including how they relate to SEO implementation and troubleshooting
- Actively stays up to date with changes across SEO, Google Search, AI-powered search, AEO/GEO, industry tools, and the broader SEO community, with the judgment to identify which developments are relevant and worth acting on
- Clear communication and ownership, with strong written English, attention to detail, organization, and the ability to manage multiple workstreams and deadlines
- Reporting and visualization skills, with the ability to turn SEO data into clear insights for different stakeholders. Experience with Looker Studio or similar tools is a plus
- Relevant industry experience is a plus, particularly in B2B, SaaS, fintech, or competitive US search markets
Benefits
- Work from anywhere
- Work from Home subsidy
- Uncapped flexible annual leave
- Wellness benefit
- Team bonding budget to foster collaboration and a sense of belonging
- A culture that strives to bring special talents together
Company Overview