Note: The job is a remote job and is open to candidates in USA. Seminole Hard Rock Support Services is hiring an SEO & AI Search Optimization Manager to lead how Hard Rock is discovered across traditional search, AI platforms, and emerging agentic experiences. The role develops optimization strategies and partners with Product, Content, UX, Analytics, Engineering, and Marketing teams to improve discoverability, conversion, bookings, and revenue.
Responsibilities
- Define and lead Hard Rock’s strategy across SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and emerging AI and agentic search experiences
- Develop and maintain a roadmap of search and AI optimization opportunities, working with Web Product Managers and cross-functional partners to prioritize and implement them
- Identify emerging guest search behaviors, intents, and opportunities and translate them into actionable recommendations across content, product, technology, and UX
- Establish scalable SEO and AI search standards, best practices, and requirements for Hard Rock’s digital ecosystem
- Develop strategies and recommendations that enable AI platforms and agents to accurately discover, interpret, recommend, and act on information about Hard Rock’s properties, products, services, and experiences
- Partner with Web Product Managers and Engineering to identify opportunities to improve the technical foundations for AI discovery, including structured data, metadata, taxonomy, APIs, feeds, deep links, and other machine-readable signals
- Identify opportunities to reduce the gap between AI discovery and transaction, and work with Product teams to determine how experiences such as hotel bookings, restaurant reservations, ticket purchases, shopping, and offers can better support AI-driven journeys
- Monitor how Hard Rock is represented across AI platforms and proactively identify gaps in visibility, accuracy, citations, recommendations, and conversion
- Own the key metrics and reporting framework for organic and AI-driven discovery, including qualified traffic, visibility, citations, engagement, conversion, bookings, transactions, and revenue
- Work closely with Web Product Managers, Web Content Editors, and UX to identify opportunities to improve traffic and conversion across digitally available services
- Provide data-driven recommendations across content, site architecture, technical SEO, page templates, internal linking, UX, and digital commerce to improve search performance and guest conversion
- Establish a measurement and experimentation framework to understand what is driving performance across traditional search, AI platforms, and emerging agentic experiences
Skills
- 7+ years of experience in SEO, organic growth, search strategy, digital marketing, or a related discipline, including senior-level strategic experience
- Deep expertise in technical SEO, content optimization, site architecture, structured data, and search analytics, with experience in AEO, GEO, or emerging AI search
- Strong understanding of how search engines, AI platforms, and large language models discover, interpret, cite, and recommend information
- Demonstrated ability to translate search and AI insights into clear recommendations for Product, Content, UX, Engineering, and Marketing teams
- Strong analytical skills and experience managing metrics tied to traffic, engagement, conversion, bookings, revenue, or other business outcomes
- Proactive and curious, continuously identifying new opportunities, emerging trends, and ways to improve Hard Rock's search and AI visibility rather than waiting for requirements to be defined
- Highly collaborative, building strong relationships across Product, UX, Content, Engineering, Analytics, and Marketing and effectively influencing teams without direct ownership
- Detail-oriented and analytical, with a strong focus on accuracy, quality, measurement, and identifying opportunities others may miss
- Innovative and comfortable experimenting with new approaches, tools, and technologies in a rapidly evolving search and AI landscape
- Strong communicator who can turn complex SEO and AI concepts into clear priorities, recommendations, and actions for both technical and non-technical stakeholders
- Experience in hospitality, travel, entertainment, retail, restaurants, or another consumer-facing digital ecosystem is a plus
Benefits
- Comprehensive benefits package; benefits may vary with employment status.
- Remote work
Company Overview
Company H1B Sponsorship