Note: The job is a remote job and is open to candidates in USA. Tiger Tracks is a performance marketing agency built by former Google marketing leaders that runs growth programs for enterprise and consumer brands. The Senior SEO & Web Optimization Lead will own website growth through technical development, conversion experimentation, organic search, measurement, and AI answer engine visibility while also presenting findings to clients and defending recommendations to marketing leaders.
Responsibilities
- Build: technical WordPress (custom PHP templates, ACF blocks, staging to production with rollback plans), Shopify PDP and checkout, hand-coded HTML/CSS/JS landing pages, and scaled page programs such as 55+ local city pages on custom templates
- Experiment: the full test lifecycle, from hypothesis and variant build through QA, GA4 wiring, statistical rigor and readout. Our largest accounts run two to four tests a month, and some expect a new variant weekly
- Measure: GA4 event design, GTM governance at scale (one recent engagement involved auditing 400+ tags and removing 52), Search Console, and reporting automation
- Rank: technical SEO including crawls, redirects, canonicals and Core Web Vitals; on-page at volume; schema and entity cleanup; and local SEO across 60+ Google Business Profiles
- Get cited: visibility and citation strategy inside ChatGPT, Claude, Gemini and AI Overviews, tracked as a client-facing KPI
Skills
- 5+ years across web development, CRO and SEO, with real depth in at least three rather than one plus exposure
- Agency or multi-client background; you have juggled four or more accounts and stayed client-facing
- WordPress at a technical level, not just as an editor
- VWO or Optimizely, plus a heatmap or session-recording tool
- GA4 and GTM ownership, including cleaning up an inherited mess
- Technical SEO wins you can walk through with numbers
- An AI-native working style. We build audits, decks, designs and pages with Claude and Claude Code
- Figma fluency and a weekly shipping habit with documented QA
- Fully remote within the United States, working core hours in US Eastern time
- Hands-on GEO/AEO work or a clear point of view on how it differs from traditional SEO; telecom or ISP, DTC subscription, healthcare or home services experience; Semrush, Ahrefs or Screaming Frog
Benefits
- Bonus
- Fully remote within the United States
- Working core hours in US Eastern time
Company Overview