Note: The job is a remote job and is open to candidates in USA. HealthEquity is seeking a Senior Product Manager, Growth to own the member growth funnel for its digital health and telehealth programs. The role sets growth strategy and experimentation priorities, improves conversion and retention, and partners across teams to drive patient starts, revenue, and durable program growth.
Responsibilities
- Set the growth strategy for our digital health / telehealth portfolio and own the full member funnel: awareness, discovery, intake start, intake completion, consult, first fill, refill, and reactivation
- Define the north star and input metrics by program, and set targets for patient starts, conversion, retention, and revenue
- Build the growth model and unit economics that tie funnel inputs to subscriber, revenue, and churn outcomes, and inform pricing, promotion, and partner terms
- Talk to members every week. Pair funnel data with interviews and partner feedback to learn why members stall, cancel, or stay, and act on it
- Own the experimentation roadmap: run A/B and multivariate tests across landing pages, program pages, intake flows, offers, pricing presentation, and messaging
- Find the highest value moments in the member journey to put the right program in front of the right member
- Drive conversion through intake and consult with partners: cut drop off, shorten time to first fill, and lift approval rates
- Own retention outcomes by program and cohort: refill rate, months on therapy, churn, and reactivation
- Diagnose churn drivers across product, partner, pricing, and clinical experience, and drive the fixes
- Shape refill, adherence, titration, and win back journeys with partners and Marketing across email, SMS, push, and in app
- Decide what gets featured across the digital health category: which programs, which offers, and in what order
- Run the promotion calendar (launches, events, seasonal pushes) and drive copy and creative with content teams
- Partner with Intelligence and Data Science on attribution, measurement, targeting, and personalization models
- Partner with Engineering and Design to ship growth features and instrument the funnel end to end
- Work with Compliance and Legal on eligibility, claims language, incentive rules, and state clinical requirements
- Represent growth to leadership through readouts and investment cases
Skills
- 6+ years of growth or lifecycle experience in cash pay DTC digital health or telehealth with direct ownership of patient starts, conversion, and / or retention across mobile (iOS and Android) and web
- Track record running a high velocity experimentation program with measurable lift on intake and retention
- Working knowledge of subscription economics: patient starts, retention curves, LTV, CAC, and payback
- Self serves insights via Amplitude (or similar), and prototypes ideas without waiting on engineering
- Actively use AI tools daily to speed up analysis, prototyping, and documentation
- Low ego and persuasive: writes clearly, holds positions with conviction, and updates on evidence
- Experience in care areas such as metabolic, women's health, men's health, skincare, or lifestyle categories
- Experience growing programs through partner or white label clinical models
- Familiarity with HSA/FSAs and employer benefit programs
Benefits
- Performance-based incentives
- Restricted stock units
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education & tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- HealthEquity covers all required travel and accommodations for required travel
Company Overview
Company H1B Sponsorship