Note: The job is a remote job and is open to candidates in USA. Wpromote is hiring a Senior Media Planner to develop and manage paid media plans for a portfolio of B2B clients. The role translates strategic direction into data-backed channel, budget, targeting, and measurement recommendations, and partners with activation, creative, analytics, and client teams to optimize performance.
Responsibilities
- Building and stewarding paid media plans across Paid Search, Paid Social (LinkedIn, Meta), and Programmatic (Display, Video, CTV, Audio), from initial planning through in-flight reallocations, optimizations, and incremental investment scenarios
- Analyzing performance data to guide cross-channel budget allocation across the funnel, from awareness through demand capture
- Developing recommendations on media mix, audience and account targeting, creative strategy, KPIs, and measurement frameworks in partnership with the strategist
- Conducting audience, competitive, and market research using tools such as 6sense or Demandbase, Pathmatics, GWI, Resonate, and platform insights
- Partnering with activation, creative, and analytics teams to keep strategy and execution aligned
- Working with client marketing, sales, and RevOps teams on ICP definition, target account lists, and how media-sourced leads and accounts flow into their systems
- Monitoring pacing and performance trends, flagging risks and opportunities early
- Leading testing and learning initiatives across channels and documenting what the team learns
- Developing cross-channel performance forecasts to set expectations and inform planning
- Delivering insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents
- Managing relationships with media vendors and platform partners: evaluating new partners, negotiating rates and added value, and holding vendors accountable to performance
- Proactively bringing clients recommendations on new vendors, channels, and formats worth testing, with a clear point of view on fit and expected impact
- Staying on top of platform incentives, rebates, credits, and beta programs, and making sure clients take advantage of the ones they qualify for
- Contributing to new business efforts, including RFP responses and prospect audits
- Building expertise in client industries, buyer journeys, and the B2B media landscape
- Using AI tools to speed up research, analysis, and plan development, with judgment about where they help and where they don't
- Staying current on emerging platforms, B2B media trends, and best practices
Skills
- 3-5 years of experience in paid media planning, paid media management, or digital strategy in an agency or B2B marketing environment
- Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, LinkedIn Campaign Manager, Meta, DV360, or similar
- Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and demand objectives
- Strong understanding of full-funnel media planning, audience strategy, and performance measurement across the customer journey
- Experience partnering with analytics teams on tracking, reporting frameworks, and dashboards
- Familiarity with attribution methodologies and measurement frameworks
- Experience working directly with media vendors and platform reps, including evaluating proposals and negotiating terms
- Strong analytical and problem-solving skills with exceptional attention to detail
- Proficiency in Google Sheets, Docs, and Slides, and media reporting platforms
- Excellent written, verbal, presentation, and interpersonal communication skills
- Strong organizational and project management skills, with the ability to manage multiple clients and priorities at once
- This position is not eligible for immigration sponsorship
- Experience planning B2B media for SaaS, technology, financial services, or other considered-purchase categories
- Hands-on experience with ABM platforms (6sense, Demandbase) or intent data
- Familiarity with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how media performance connects to lead and opportunity data
- Experience supporting large, complex accounts with multiple stakeholders
- Experience contributing to integrated media strategy and campaign testing frameworks
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
Company Overview