Note: The job is a remote job and is open to candidates in USA. JoVE is seeking a Marketing Specialist to build its U.S. K-12 demand engine. The role focuses on generating and qualifying leads, developing targeted campaigns and event marketing, creating audience-specific materials, and optimizing pipeline performance.
Responsibilities
- Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
- Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
- Plan and run our presence at education conferences and events — booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities
- Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content
- Optimize marketing strategy based on funnel performance, audience insight, and market feedback
- Monitor campaign impact and ROI — track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign
Skills
- A Bachelor's degree
- 5+ years in a marketing role
- Good experience in the K12 market in the US
- A track record of generating qualified leads and pipeline, with the numbers to back it up
- Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar)
- Event and conference marketing experience, with a focus on lead capture and conversion
- Self-directed, results driven and organized
- Ideally in EdTech selling into schools or districts
Benefits
- Remote work
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Strong promotion-from-within culture with a clear path to advance your career.
Company Overview