Note: The job is a remote job and is open to candidates in USA. Stanley Black & Decker, Inc. is a global company with a portfolio of well-known tool, outdoor power equipment, and industrial brands. The Senior Manager, Global SEO & AEO will lead global search strategy, technical SEO, content optimization, analytics, governance, and cross-functional programs across multilingual and multi-brand digital portfolios.
Responsibilities
- Strategic Leadership: Develop and execute the global SEO and AEO strategy aligned with business objectives, digital transformation goals, and market expansion plans
- Innovation & Best Practices: Stay ahead of industry trends, algorithm updates, and emerging answer engine technologies (e.g., Google SGE, Bing Copilot, voice assistants). Proactively pilot new approaches to maintain competitive advantage
- Cross-Functional Collaboration: Partner with Marketing, IT, Product, Communications, and Regional teams to embed SEO & AEO best practices in all content, product launches, and customer touchpoints
- Technical SEO Oversight: Direct enterprise-level technical SEO initiatives, including site architecture, schema markup, crawl optimization, international SEO (hreflang, localization), and Core Web Vitals
- Content Optimization: Guide content strategy to maximize organic reach, featured snippets, and answer box placements. Oversee keyword research, topic clustering, and content gap analysis for global audiences
- Data-Driven Decision Making: Establish KPIs, dashboards, and reporting frameworks. Leverage analytics to measure performance, inform strategy, and communicate impact to executive leadership
- Regional Leadership & Development: Develop global frameworks to enable each market region to implement SEO & AEO best practices
- Governance & Compliance: Ensure all SEO/AEO activities comply with global privacy regulations, brand guidelines, and accessibility standards
- Provide structured feedback loops to global analytics and digital platform teams
- Support larger Digital COE Team initiatives and perform other duties as assigned
- Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability
Skills
- Bachelor's or Master's degree in Marketing, Digital Strategy, Computer Science, or related field
- 6+ years of progressive SEO experience, with at least 2-3 years leading SEO programs at a large, multinational organization or agency, including experience managing direct reports or cross-functional teams
- Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/BrightEdge, Screaming Frog, Google Search Console)
- Proven track record of driving organic growth and innovation at scale, ideally within consumer products sectors
- Deep understanding of technical SEO, content optimization, and the evolving answer engine ecosystem
- Experience managing large-scale, multilingual, and multi-brand digital portfolios
Benefits
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
- Eligible for annual merit increases.
- Wellness program.
- Retirement benefits.
- Paid vacation, holidays & personal days.
- Discount programs for many other vendors and partners.
- Access to a wealth of learning resources, including our digital learning portal.
- Access to the Lean Academy and online university, where employees can get certificates and specializations from renowned colleges and universities.
- Career paths to grow and develop skills across the global company.
- Volunteerism, giving back, and sustainable business practices.
Company Overview
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