Note: The job is a remote job and is open to candidates in USA. athenahealth is a healthcare technology company working to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. The Senior Manager, Content Production will own the Revenue Cycle Management content roadmap, create authoritative blogs and eBooks, and develop subject-matter expertise across RCM and adjacent healthcare solution areas. The role also involves cross-functional collaboration, stakeholder coordination, SEO and AI search optimization, and content performance refinement.
Responsibilities
- Own the RCM beat and its content roadmap within the broader editorial strategy, serving as this beat's primary owner
- Flex into adjacent solution areas, such as Value-Based Care and Payer, Interoperability, and Patient Experience, as needed, developing working fluency quickly enough to produce credible, well-informed content on short notice
- Develop deep fluency in athenahealth's RCM solutions, customer needs, market context, and go-to-market priorities; become the content team's trusted RCM subject-matter owner
- Write athenahealth’s RCM content, with a primary focus on high-quality blogs and eBooks that support audiences across the funnel
- Conduct interviews, review data, and perform research to develop accurate, useful, and compelling content grounded in genuine subject-matter depth, across RCM and adjacent domains as assigned
- Tailor content approach and voice for a variety of audiences and specialties, including Specialties, Enterprise, Small Group, and Group segments
- Serve as a content consultant for related landing pages, emails, and webinars, helping partners maintain narrative consistency and editorial quality
- Create clear, well-scoped briefs for freelance writers when additional support is needed, and review their work for accuracy, quality, and alignment
- Coordinate stakeholder review and approval cycles across a highly matrixed, cross-functional organization, track feedback and decisions, and keep partners informed of content status and next steps
- Partner with Product and Portfolio Marketing, Brand, and Integrated Marketing to connect content with messaging, campaigns, and go-to-market initiatives across RCM and adjacent solution areas
- Apply SEO and AI search optimization practices, including AIO, LLMO, and GEO, to content planning, briefs, and execution
- Use performance insights supplied by reporting partners to refine topic selection, formats, and future content plans
- Conduct periodic audits of RCM (and, as needed, adjacent domain) content to identify gaps, overlaps, refresh opportunities, and priorities for new content
Skills
- 8-10 years of experience in content marketing, editorial, journalism, or professional writing roles, including substantial experience creating long-form B2B content
- Healthcare industry experience required
- Demonstrated success operating in a highly cross-functional, stakeholder-heavy, matrixed organization, coordinating input and approvals across multiple teams without direct authority
- Exceptional writing and editing skills, with the ability to turn complex, technical, or regulated subject matter into polished, accessible content
- A strong portfolio that includes long-form business content such as blogs, eBooks, guides, reports, or case studies
- Demonstrated ability to develop genuine subject-matter expertise quickly across more than one domain, and to build productive relationships with internal experts and cross-functional partners
- Proven ability to flex tone, depth, and format for different audiences and specialties (e.g., Enterprise vs. Small Group, general vs. specialty-specific)
- Working knowledge of SEO and AI search optimization practices and how they inform content planning and execution
- Strong judgment, organization, and stakeholder communication skills
- Ability to work independently, manage competing priorities, and produce high-quality work in a changing environment
- Bachelor's degree in English, journalism, marketing, communications, or a related field
- Direct experience with RCM strongly preferred
- Familiarity with Value-Based Care and Payer, Interoperability, or Patient Experience is a plus
Benefits
- Annual discretionary bonus plan, variable compensation plan, and equity plans, depending on role eligibility
- Health and financial benefits
- Commuter support, depending on location
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces, depending on location
- Flexible work arrangements that support work-life balance
- Company-sponsored events, including book clubs, external speakers, and hackathons
- A company culture based on learning
- Support of an engaged team
- An inclusive environment where all employees are valued
Company Overview