Note: The job is a remote job and is open to candidates in USA. ServiceNow is an AI platform company that helps businesses connect AI, data, and workflows to drive business reinvention. The Senior Integrated Content Strategist will lead the development and implementation of data-driven, multi-channel content strategies that guide audiences through the customer journey. The role partners with marketing, creative, product, and digital teams to align messaging, optimize campaign performance, and support content operations.
Responsibilities
- Develop comprehensive content strategies in collaboration with campaign managers, leveraging audience insights, campaign goals, and business objectives to create end-to-end, data-driven strategies
- Create detailed content recommendations on formats (videos, blogs, social posts, interactive tools) and distribution channels tailored to target personas
- Drive innovation by proactively identifying emerging content trends, channel features, and new formats to keep strategies competitive and aligned with industry advancements
- Collaborate cross-functionally with campaign managers, product marketers, creative directors, and digital leads to ensure consistent, connected content implementation
- Partner with creative leads to champion differentiated, engaging messaging and CTAs that resonate with customer needs at each funnel stage
- Monitor campaign performance data and engagement metrics to provide actionable insights and refine strategies for continuous improvement
- Support operational excellence by collaborating on workflows, resource allocation, timelines, and budgets
- Contribute to and maintain content playbooks documenting best practices and learnings
Skills
- 12+ years of experience in marketing, content strategy/creation, channel strategy, campaign management, or related roles within B2B SaaS or technology
- Proven success designing and executing multi-channel, persona-driven content strategies that drive measurable business results
- Experience leveraging or thinking critically about integrating AI into work processes, workflows, and decision-making
- Exceptional leadership and cross-functional influence skills
- Strong ability to prioritize and execute in a fast-paced environment
- Expertise in data-driven decision-making and performance analysis
- Passion for AI, innovation, and experimenting with new tools and ideas
Benefits
- Equity (when applicable)
- Variable/incentive compensation
- Health plans, including flexible spending accounts
- A 401(k) Plan with company match
- ESPP
- Matching donations
- A flexible time away plan
- Family leave programs
- Flexible or Remote work persona
Company Overview
Company H1B Sponsorship