Note: The job is a remote job and is open to candidates in USA. Cobalt provides SaaS-based offensive security testing through a platform and community of vetted testers. The Senior GTM Systems & AI Engineer will own and scale the technology infrastructure supporting the go-to-market organization, including Salesforce, HubSpot, integrations, data enrichment, automation, and AI-enabled workflows. The role partners cross-functionally with Revenue Operations, Marketing, Sales, Customer Success, and Analytics to build reliable, scalable, and efficient systems.
Responsibilities
- Serve as the primary technical owner and administrator of Salesforce, including architecture, objects, Flows, automation, permissions, integrations, data model, release management, reporting infrastructure, and system governance
- Own the broader GTM technology ecosystem, including integrations and data flows between Salesforce, HubSpot, Customer Success platforms, enrichment providers, prospecting and sequencing tools, and other GTM applications
- Partner closely with Revenue Operations to translate GTM strategy and business requirements into scalable technical solutions across Marketing, Sales, and Customer Success
- Evaluate, implement, and optimize GTM technologies with a focus on business impact, scalability, usability, and reducing operational complexity
- Serve as the primary technical owner and administrator of HubSpot, including workflows, lifecycle stages, lead scoring and routing, forms, campaign infrastructure, attribution configuration, integrations, automation, and data synchronization with Salesforce
- Partner with Marketing and Revenue Operations to ensure our marketing technology infrastructure supports lead management, campaign execution, attribution, intent signals, funnel measurement, and Marketing-to-Sales handoffs
- Maintain alignment between Salesforce and HubSpot data models, lifecycle definitions, routing logic, campaign data, and reporting requirements
- Own the technical infrastructure supporting GTM data quality and enrichment, including enrichment providers, field mapping, matching logic, deduplication, normalization, data governance, and ongoing monitoring
- Design and maintain reliable enrichment and data orchestration workflows that ensure GTM teams have accurate, complete, and actionable account and contact data
- Build scalable processes for activating intent signals, engagement data, enrichment signals, and buying triggers across GTM systems
- Proactively monitor data and integration health, identify gaps or failures, and implement solutions that improve data accuracy, coverage, reliability, and usability
- Support the administration and integration of Customer Success platforms and the data infrastructure supporting the post-sale customer lifecycle
- Partner with Revenue Operations and Customer Success to enable processes such as customer health scoring, segmentation, account planning, renewals, expansion, churn risk, and lifecycle management
- Ensure customer and commercial data flows reliably across Salesforce, Customer Success platforms, and the broader GTM ecosystem
- Identify, design, and implement opportunities to automate repetitive GTM workflows across Marketing, Sales, Customer Success, and Revenue Operations
- Build scalable workflow automation using native platform capabilities, APIs, webhooks, and tools such as n8n, Zapier, or similar technologies
- Evaluate and implement practical AI-powered solutions that improve GTM productivity, research, data quality, prioritization, customer insights, or operational efficiency
- Build and experiment with AI-enabled workflows and agents where they can deliver measurable business value
- Stay current on emerging GTM and AI technologies and proactively recommend opportunities to improve how our revenue organization operates
- Own system health, integrations, permissions, release management, documentation, and technical governance across the GTM technology ecosystem
- Establish monitoring and controls to proactively identify integration failures, data issues, workflow errors, and system risks
- Maintain clear documentation of architecture, integrations, workflows, business rules, and system dependencies to support scalability and business continuity
- Own technical initiatives end-to-end, from discovery and solution design through implementation, testing, deployment, and ongoing optimization
Skills
- 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS
- Advanced hands-on Salesforce administration expertise, including Flows, automation, permissions, integrations, data architecture, reporting, dashboards, and governance
- Advanced hands-on HubSpot administration expertise, including workflows, lifecycle management, lead scoring and routing, forms, campaigns, attribution, automation, integrations, and reporting
- Experience serving as a primary technical owner of Salesforce and HubSpot, including managing the integration and data flow between the two platforms
- Strong understanding of the end-to-end B2B SaaS GTM lifecycle across Marketing, Sales, and Customer Success, with the ability to understand business requirements and translate them into scalable technical solutions
- Strong experience with GTM data enrichment and governance, including enrichment providers, matching and mapping logic, deduplication, normalization, data quality monitoring, and CRM data management
- Experience designing and maintaining cross-platform integrations using APIs, webhooks, middleware, or workflow automation platforms
- Experience building scalable workflow automation using native GTM platforms and tools such as n8n, Zapier, Make, or similar technologies
- Experience administering or integrating Customer Success platforms and supporting post-sale customer data and workflows
- Experience applying AI and automation to GTM workflows, with an understanding of where AI can create meaningful business value and where traditional automation is the better solution
- Demonstrated ability to independently own business-critical GTM systems, troubleshoot complex issues, and drive technical initiatives from requirements through deployment
- Strong communication and partnership skills, with the ability to work effectively with Revenue Operations, Marketing, Sales, Customer Success, Analytics, and technical and non-technical stakeholders
- Experience with GTM technologies such as Apollo, Clay, LeanData, ZoomInfo, 6sense, Gong, Outreach, Qualified, Clari, UserGems, Planhat, or similar platforms
- Experience designing signal-based GTM workflows using intent, engagement, enrichment, product, or customer data
- Experience building or deploying AI-powered workflows or agents within GTM systems
- Working knowledge of SQL, Python, JavaScript, TypeScript, or similar technologies used to extend and automate GTM systems
- Experience supporting a scaling SaaS organization through systems transformation, technology consolidation, or process redesign
Benefits
- Ongoing mentorship opportunities
- An attractive equity plan
- A 401(k) program (US)
- Medical, dental, vision and life insurance (US)
- Wellness stipend
- Work-from-home equipment & wifi stipend
- Learning & development stipend
- Flexible, generous paid time off
- Paid parental leave
- Fully remote team
Company Overview