Note: The job is a remote job and is open to candidates in USA. Sterling-Rice Group (SRG) is an independent, privately held, majority women-owned and led integrated brand ignition and marketing firm. The company is seeking a Senior Digital Media Planner to lead the development, execution, optimization, and measurement of integrated digital media plans, with emphasis on retail/commerce media and performance marketing. The role connects media investment to measurable business outcomes while collaborating with clients and cross-functional teams.
Responsibilities
- Lead development of integrated digital media strategies and plans across the consumer journey
- Translate client businessobjectives, audiences, budgets, and KPIs into actionable media recommendations
- Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations andmaintainstrong partner relationships
- Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans
- Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams
- Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms
- Plan and/or execute campaigns across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons Media Collective, Instacart, and other RMNs
- Applyretailerfirst-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities
- Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality
- Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices
- Oversee campaign implementation, trafficking, QA, pacing, optimization, and reporting
- Monitor performance against KPIs and proactivelyidentifyoptimization opportunities
- Develop reporting and dashboards that translate campaign data into clear insights and actionable recommendations
- Partner with Analytics and other teams to strengthen measurement, attribution, and understanding of media impact on business outcomes
- Ensureaccuratebudget management, forecasting, reconciliation, billing, and resolution of discrepancies
- Serve as a trusted media resource for clients and internal teams andmaintainan in-depth understanding of client businesses
- Identifyemerging platforms, technologies, consumer behaviors, and media opportunities; develop and share POVs and best practices
- Bring forward process improvements that increase consistency, flexibility, and efficiency
- Contribute tonew-businesspitches and broader agency initiatives
Skills
- 5+ years of digital media experience, ideally within an agency or similarly fast-paced environment
- Meaningful experience developing and executing retail/commerce media strategies
- Hands-on experience with one or more major RMNs, such as Amazon Ads, Walmart Connect, Target Roundel, Kroger, Albertsons, or Instacart
- Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs
- Experience across broader digital channels including programmatic, paid social, paid search, video/CTV, and direct publisher partnerships
- Strong understanding of the relationship between brand-building and performance media and how channels work together across the funnel
- Experience managing campaign budgets, pacing, optimization, reporting, and financial reconciliation
- Strong analytical skills and ability to turn complex performance data into clear recommendations
- Advanced Excel and PowerPoint skills; experience with campaign management, analytics, billing, and data-visualization platforms
- Excellent written, verbal, presentation, organization, and client-management skills, with strong attention to detail
- Bachelor's degree or equivalent relevant professional experience
- Experience with tools such as Google Campaign Manager 360, Google Analytics,DoubleVerify, and similar platforms preferred
- Experience with data visualization tools such as Adriel, Domo,PowerBIand similar platforms preferred
- Experience with CPG and food & beverage brandsstronglypreferred
Benefits
- A collaborative and inclusive work environment.
- Opportunities for professional growth and development.
- Exposure to a variety of exciting projects and clients.
- Competitive benefits package.
Company Overview