Note: The job is a remote job and is open to candidates in USA. Animalz is a fully remote content marketing agency that partners with B2B SaaS companies, venture capital firms, and technology organizations to drive sustainable growth through high-quality content. The Senior Content Marketer will write and review SEO-focused content, optimize existing content for traditional and AI-powered search, manage freelance writers, communicate with customers, and contribute to reporting and AI-assisted content workflows.
Responsibilities
- Write high-quality content designed to rank, weaving keyword research, search intent, and on-page best practices into genuinely good writing, grounded in a real understanding of each customer's product and audience
- Review every piece your accounts deliver before it reaches the customer, whether you wrote it, a freelancer wrote it, or it started as an AI-assisted draft. (Note: we have separate Editors who edit pieces in production for feedback. Your role is the final review)
- Refresh and optimize existing content to improve rankings, engagement, and visibility, in both traditional search and AI-powered discovery
- Diagnose why a piece isn't performing, using tools like GA4, Google Search Console, and Ahrefs, and recommend clear, prioritized improvements
- Help manage the freelance writers on your accounts, write briefs they can succeed with, and maintain customer brand guides and other assets for reference
- Act on customer feedback quickly and thoroughly, and keep track of it, so a customer never has to give the same note twice
- Communicate directly with customers about deliverables, timelines, and revisions, and join customer calls as a trusted voice on the work
- Help improve our AI-assisted content workflows by using them on real work and feeding back what you learn
- Contribute to performance reporting, helping show customers what shipped, how it's performing, and what we're learning
- Use AI tools thoughtfully, taking advantage of them where they genuinely help, and applying your own judgment and craft where they don't
- Contribute to team knowledge-sharing and internal initiatives, learning from teammates and sharing what you know
Skills
- 4–6 years of experience in content marketing, with at least 2 of those years in B2B SaaS. Agency experience can be a plus
- Exceptional writing ability: You're first and foremost a writer. You produce publication-ready content with minimal revisions, writing with clarity, precision, and strategic insight, and you adapt your voice to different brands while keeping your standards high
- Strong editorial judgment: You can read someone else's draft, explain clearly why it does or doesn't work. You catch quality problems before customers do
- Deep SEO knowledge: You're fluent in keyword research, on-page optimization, content audits, and competitive analysis, and you can diagnose why a piece isn't ranking and what to do about it
- Growing AEO fluency: You understand how AI-driven search is changing content visibility, and you're actively building hands-on skills in making content surface well in AI tools
- Familiarity with SEO and analytics tools such as GA4, Google Search Console, Ahrefs, and Clearscope (or their equivalents)
- Experience working with other writers: You've briefed, edited, or managed freelancers or teammates
- Customer communication skills: You're clear, responsive, and trustworthy with customers, and you build confidence through the quality and reliability of your work
- Strong organizational skills: You can manage multiple accounts, contributors, and deadlines at once without letting quality or dates slip
- AI fluency: You use AI tools to support your workflow responsibly and effectively, you can edit AI-assisted drafts to publication quality, and you stay current on emerging best practices
- Technical curiosity: You genuinely enjoy learning how software products and businesses work so you can write about them with authority
- Ownership and adaptability: You take initiative, navigate ambiguity, and raise problems early, while they're still easy to solve
- Location: Fully remote (Americas or EMEA)
- Timezone Requirements: At least 4 hours of overlap with US timezones (EST/PST) to collaborate effectively with our team and customers
Benefits
- Unlimited PTO policy
- Flexible working schedule
- Technology stipend
- Learning stipend
- Health & wellness stipend
- Team lunch stipend
- Health & vision insurance (US only)
- 401(k) retirement plan (US only)
Company Overview