Note: The job is a remote job and is open to candidates in USA. BlastX Consulting provides strategic digital experience advice and implementation services using data-driven insights to optimize customer experiences. The Senior Consultant, Platform Analytics leads client relationships, analyzes marketing and platform data, develops actionable recommendations, and implements solutions that improve digital strategy, MarTech effectiveness, marketing performance, and customer value.
Responsibilities
- Lead client relationships and cross-functional collaboration, advising on digital strategy in ways that strengthen partnerships and drive business growth
- Engage stakeholders directly to assess current challenges, align recommendations with business objectives, and communicate findings and complex concepts clearly to both technical and non-technical audiences
- Facilitate collaborative problem-solving sessions with clients and BlastX teammates to diagnose core issues and develop data-backed solutions
- Apply advanced data analysis to extract insights and shape recommendations that improve marketing performance, ROI, and customer lifetime value
- Contribute directly to implementing recommended solutions, ensuring they integrate cleanly with clients' existing systems and deliver the intended outcomes
- Use tools such as Tableau, Power BI, SQL, and Snowflake (or equivalents) to extract, analyze, and visualize data, and build compelling reports and dashboards
- Establish and monitor KPIs and tracking mechanisms to assess MarTech effectiveness, reporting regularly on performance, trends, and recommendations for improvement
- Recommend ways to elevate usability, accessibility, and user experience — including A/B tests and personalization of audiences the digital experience— and measure the impact of those recommendations once implemented
- Analyze market trends and emerging technologies to identify opportunities for enhancing digital experiences and growing the account
- Deliver training and support that helps clients' internal teams get more value from their MarTech tools and platforms
- Distill complex client requirements into clear project or learning plans and identify the right resources to execute them efficiently
- Respond promptly to ad hoc client analytics requests and maintain high-quality documentation of clients' data and tool usage
- Recommend metrics and best practices for measuring both online and offline marketing campaigns
- Proactively look for ways to improve client and internal processes, use of AI tools and invest in your own consulting skill development through training, mentorship, and daily client interaction
Skills
- 6+ years of consulting experience with a track record of turning data into business value — uncovering insights through analysis, converting them into practical recommendations, and measuring the impact of what gets implemented
- Must have proven experience with Adobe Analytics and Adobe Customer Journey Analytics, including building data capture architectures, analyzing data, and presenting findings clearly
- Strong analytical and strategic problem-solving skills — able to align methodologies and data sources to complex business needs and client requirements, and translate business challenges into data-driven recommendations, tests, personalization, or other activation paths
- Track record of influencing and collaborating with senior stakeholders and leading cross-functional teams, with strong written and verbal communication of complex analytics findings
- Demonstrated autonomy managing and delivering insights and solutions on independent projects, with a history of contributing to organizational success
- Extensive experience — able to juggle multiple high-profile clients and projects concurrently, with the flexibility and adaptability to navigate complex, fast-paced situations
- Strong understanding of emerging industry trends and a commitment to staying current on industry advancements
- This is a full-time remote opportunity that requires travel up to 5% for business purposes, determined by client requests or industry events
- Keen attention to detail, balanced with the ability to step back and consider the broader context and impact of your work
- A desire to support the growth of a dynamic team and make your mark by deeply understanding your clients' businesses and using data-driven insights to help inform their direction
- A natural problem-solving mindset, with the ability to navigate complexity in a flexible, collaborative work environment
- A collaborative presence that builds confidence and leaves a positive impact on teammates, clients, and the community
- Intellectual curiosity and a willingness to evolve your perspective to help drive client and firm success
- Strong analytical and problem-solving abilities, including the ability to identify root causes in complex situations
- Confidence in explaining complex, technical subjects clearly to non-technical audiences
- A collaborative approach — willing to lean on teammates when you need support, and to support them when they need your expertise
- This role is fully remote for **US-based teammates only**
- We do ask that you work from your home location
- This role is only open to candidates who are currently authorized to work in the United States without sponsorship
- We are not able to sponsor visas now or in the future for this position
- Adobe certification is a plus
- Experience with Tableau, Power BI, Looker, SQL, and/or Snowflake (or equivalent data visualization and warehousing tools) is a plus
- Familiarity with CDPs such as Adobe RTCDP, Tealium Audience Stream, or Amperity is a plus
- Bachelor's degree in relevant fields preferred, such as Business Administration, Marketing, Digital Media, Information Systems, Computer Science, Behavioral Economics, Psychology, Analytics, or similar
Benefits
- Flexible PTO policy
- 60% employer-paid medical insurance coverage options
- 100% employer-paid dental and vision insurance
- 401k with 4% company matching
- Profit sharing
- Education assistance
- Paid parental leave
- Performance-based salary increases
- Year-end incentive bonuses
Company Overview