Note: The job is a remote job and is open to candidates in USA. YipitData is a market research and analytics firm that uses proprietary technology and alternative data to deliver strategic intelligence. The Growth Product Manager will build and own the product-led growth motion for YipitAgent, optimizing the customer journey from discovery and trial through engagement and paid conversion. The role spans acquisition, onboarding, lifecycle communications, experimentation, pricing, and cross-functional product development.
Responsibilities
- Optimize our SEO/AEO by leveraging our proprietary data and the latest technologies & tactics
- Own and improve the growth funnel from acquisition through trial activation, engagement, conversion, and re-engagement
- Define and measure clear goals and success metrics for each stage of the customer journey
- Discover ‘aha’ moments through interviews, behavioral data, funnel analysis, and experimentation and incorporate those moments into the UX appropriately
- Design and optimize trial onboarding, in-product education, activation moments, and upgrade experiences
- Develop engagement and re-engagement tactics, including proactive and personalized lifecycle touchpoints
- Incorporate growth tactics into the core product experience so engagement reinforces itself and spreads to other users
- Explore and test pricing, packaging, and trial structures that improve conversion while preserving customer trust
- Partner with designers and engineers to prototype, launch, measure, and iterate on new experiences
- Build a disciplined experimentation practice that balances rapid learning with a coherent customer experience
- Communicate insights, priorities, results, and tradeoffs clearly across the company
Skills
- 5+ years of growth product management, product marketing, or similarly relevant experience
- A track record of improving acquisition, activation, engagement, retention, or conversion
- Strong product and UX judgment, with the ability to turn ambiguous problems into intuitive experiences
- Highly analytical and comfortable working with funnel metrics, cohorts, experiments, and behavioral data
- Strong customer discovery skills and the ability to combine qualitative insight with quantitative evidence
- Experience with product-led growth, self-serve trials, or B2B SaaS products
- Familiarity with SEO/AEO, lifecycle communications, and pricing or packaging experimentation
- Comfortable moving between strategy and execution—from defining the growth model to reviewing a trial screen or drafting an email
- Excellent collaborator and communicator across design, engineering, data, marketing, sales, and customer-facing teams
- This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs, or anywhere else in the US
Benefits
- Flexible work hours
- Flexible vacation
- A generous 401K match
- Parental leave
- Team events
- Wellness budget
- Learning reimbursement
- Remote-friendly opportunity that can sit in NYC, one of our office hubs, or anywhere else in the US
- Eligibility for an annual performance-based bonus of up to 10%
Company Overview