Note: The job is a remote job and is open to candidates in USA. Dentsu is a global marketing agency dedicated to delivering data-driven insights and strategies. The Senior Analyst, Marketing Analytics will play a key role in transforming complex data into actionable insights to meet client objectives and performance targets.
Responsibilities
- Develop and execute a comprehensive audience strategy for growth marketing
- Identify and evaluate new audience acquisition opportunities across paid and owned channels
- Establish testing frameworks to assess channel performance and optimize conversions
- Source and compile data from multiple repositories, ensuring data quality and consistency
- Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes
- Monitor, maintain, and troubleshoot existing ETL flows
- Conduct comprehensive and replicable analyses to extract insights from data
- Visualize data to tell a compelling story and make insights clear to any audience
- Present insights internally to peers and departmental partners
- Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices
- Collaborate with multiple cross-functional teams to understand business questions and provide data-driven solutions
- Help prepare presentations for stakeholders, ensuring clarity and effectiveness in communication
- Clearly explain findings and technical insights to non-technical audiences
Skills
- 3+ years of industry experience in analytics
- Advanced SQL proficiency—ability to independently query and transform data from complex, multi-source environments
- Proven experience with cross-functional collaboration
- Strong analytical and data interpretation skills
- Ability to effectively visualize and present data to diverse groups
- A team-oriented mindset with a highly collaborative spirit
- Proven ability to manage multiple assignments and projects simultaneously
- Excellent verbal and written communication skills
- Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline
- B2B marketing analytics experience is preferred
- Familiarity with data visualization tools such as Excel, Tableau, or Power BI
- Experience using GitHub or similar version control platforms
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies
Company Overview