Note: The job is a remote job and is open to candidates in USA. BCforward is currently seeking a highly motivated Retail Marketing Manager for a remote opportunity. The role involves leading retail marketing initiatives to drive awareness, engagement, and business growth across retail channels, partnering with cross-functional teams to develop and execute integrated marketing campaigns.
Responsibilities
- Develop and execute integrated retail marketing strategies aligned with business objectives and sales goals
- Plan, launch, and optimize cross-channel marketing campaigns across retail channels
- Collaborate closely with cross-functional teams including Sales, Channel Marketing, Product Marketing, Insights, Creative, Media, Communications, Growth Marketing, and Product Management
- Partner with external retail partners and agencies to ensure successful campaign execution
- Translate consumer insights, audience behavior, and market trends into actionable marketing plans
- Manage campaign execution from strategy through launch, optimization, and performance reporting
- Analyze campaign performance and provide data-driven recommendations to improve marketing effectiveness
- Build strong relationships with internal stakeholders and external partners to deliver integrated marketing initiatives
- Support long-term brand building while driving measurable business and retail outcomes
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
- 5+ years of experience in retail marketing with responsibility for planning and executing large-scale marketing campaigns
- Experience working with retail partners, retailers, or retail-focused marketing programs
- Proven experience collaborating with cross-functional teams in a fast-paced environment
- Strong understanding of integrated marketing, campaign management, and brand strategy
- Experience analyzing campaign performance and using data to optimize marketing programs
- Excellent project management, communication, and stakeholder management skills
- Experience in consumer electronics, technology, or retail industries
- Experience working with major retailers such as Walmart, Best Buy, Target, or similar retail organizations
- Agency and/or client-side retail marketing experience
- Experience developing creative strategies and working closely with creative teams or agencies
- Brand strategy experience with a customer-first mindset
- Ability to adapt quickly and manage multiple priorities simultaneously
Benefits
- Major medical
- HSA
- Dental
- Vision
- Employer-provided group life
- Voluntary life insurance
- Short-term disability
- Long-term disability
- 401k
Company Overview