Note: The job is a remote job and is open to candidates in USA. The Campbell's Company is a food and consumer packaged goods company seeking a Regional Sales Manager to lead commercial execution and customer-facing relationships with Pacific and regional distributors. The role drives distribution growth, item placement, joint business plan execution, trade programs, pipeline conversion, and operator engagement across the assigned region.
Responsibilities
- Own the day-to-day relationship with assigned Pacific & Regional Distributors in geography — DSR engagement, category management contacts, regional procurement, and operations leadership
- Drive distribution growth and item placement across the regional distributor base — new item sell-in, distribution gap closure, and ride-along execution with distributor DSRs
- Execute regional JBPs with assigned distributors — translate annual plans into in-market execution, track performance against commitments, and surface gaps to the RBM
- Lead trade event execution and post-event reconciliation for in-region programs in partnership with NA Sales Operations
- Coordinate broker priorities and execution activity across assigned distributors to improve whitespace conversion, DSR engagement, and program activation
- Apply the segmentation framework (Accelerate / Grow / Sustain / Maintain) at the distributor and operator-pull-through level — concentrate effort against the highest-return regional distributors and their operator bases
- Build and maintain relationships with operator-pull-through targets that the regional distributors serve — food shows, key operator visits, and joint distributor-operator engagements
- Identify new distribution opportunities within the regional distributor universe; drive pipeline conversion in partnership with the Senior Manager, Broker and Distributor Execution
- Use distributor reporting to identify whitespace opportunities and prioritize selling activity
- Maintain visibility to pipeline health, distribution gains/losses, promotional impacts, and customer risks within the assigned distributor portfolio; provide forecast updates to the RBM on cadence
- Maintain accurate customer activity, pipeline, distribution, and opportunity updates within CRM and reporting tools
- Partner with the Senior Manager, Broker and Distribution Execution on regional execution of national broadline contracts where regional distributors operate alongside Sysco/USF in the same geography
- Leverage NA Sales Operations for analytics, broker network support where applicable, and trade governance; partner with Marketing on regional demand generation programs
Skills
- Bachelor's degree required
- 5–8 years of progressive commercial / distributor-facing experience in CPG or foodservice; regional distributor experience strongly preferred
- Direct experience with regional broadline distributors at the DSR, category management, and regional procurement levels
- Demonstrated track record of distribution growth, item sell-in, and JBP execution
- Strong selling fundamentals — opportunity identification, distributor engagement, joint planning, and execution discipline
- Comfort operating in the matrix between regional accountability and national distributor contracts owned by Senior Managers
- Cross-functional fluency across Sales Operations, Finance, R&D, and Marketing
- Ability to travel 50%. Role covers WA, OR, CA, AZ, CO
Benefits
- Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
- Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
- Campbell’s offers unlimited sick time along with paid time off and holiday pay.
- If in WHQ – free access to the fitness center.
- Access to on-site day care (operated by Bright Horizons) and company store.
- Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
- Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
- This role is fully remote.
- Competitive health, dental, 401k and wellness benefits beginning on the first day of employment.
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