Note: The job is a remote job and is open to candidates in USA. Frida is a company dedicated to supporting parents through the challenges of parenting. They are seeking a Performance Marketing Manager for Amazon to lead media strategy and execution for Amazon Advertising, optimize performance, and drive sales while collaborating with various teams and external agencies.
Responsibilities
- Own Amazon Advertising strategy and execution, with primary responsibility for the U.S. business while supporting international marketplace initiatives
- Lead Amazon DSP strategy, planning, optimization, and performance reporting across upper- and lower-funnel campaigns
- Manage Amazon Advertising programs end-to-end, including budgeting, forecasting, campaign planning, execution, optimization, and reporting
- Partner with external agency teams to develop testing strategies across audiences, bidding, creative, keyword strategy, ad placements, and campaign structure
- Monitor campaign performance and deliver actionable recommendations to improve efficiency, incremental sales, and return on ad spend
- Create and lead quarterly business reviews, providing performance insights, growth opportunities, and strategic recommendations
- Design and analyze incrementality, lift, and attribution testing tied to key brand moments, including product launches, promotional events, and seasonal campaigns
- Leverage Amazon Marketing Cloud (AMC) and other reporting tools to generate actionable insights and improve media performance
- Oversee competitive intelligence reporting and communicate marketplace trends and opportunities to internal stakeholders
- Partner cross-functionally with Brand, eCommerce, Sales, Operations, and Finance teams to align media strategy with broader business objectives
Skills
- 5+ years of experience managing Amazon Advertising with deep expertise in Amazon DSP
- Hands-on experience managing Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and other Amazon advertising solutions
- Proven ability to develop full-funnel Amazon media strategies that drive measurable business results
- Experience using Amazon Marketing Cloud (AMC) to evaluate campaign performance, audience insights, and incrementality
- Strong analytical skills with advanced proficiency in Microsoft Excel and experience translating large datasets into actionable recommendations
- Experience developing reporting frameworks, performance dashboards, and executive-level business reviews
- Strong understanding of attribution, incrementality testing, audience strategy, and media measurement
- Demonstrated ability to influence cross-functional stakeholders and agency partners while driving strategic initiatives
- Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment
- Excellent written, verbal, and presentation skills
- Experience in CPG, consumer products, or baby products
Benefits
- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office - feel free to bring your best buddy with you to work!
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings, including small department-specific teambuilding or informal outings to our annual Fam Jam family carnival and an annual Day of Service
- Provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children
- Exclusive employee product discounts
Company Overview