Note: The job is a remote job and is open to candidates in USA. The Directions Group is a strategic insights firm redefining how research and intelligence support client decision-making. The Analytics Lead defines data needs, leads analytics and AI-enabled approaches, connects multiple data sources, and creates visualizations and actionable narratives in partnership with client-facing teams.
Responsibilities
- Serves as the chief data explorer, defining data needs, leading analytic planning and execution, and creating visualizations and findings that fuel the broader narrative
- As an Analytics Lead, you will be the hands-on insights partner who turns data into clear, actionable stories and "now what" recommendations
- You will design and lead modern, AI-enabled analytic approaches, connect multiple data sources, and partner closely with Intelligence and Client Relationship Leads to shape client-ready narratives
Skills
- At least 5 years of experience in market research, insights, analytics, strategy, marketing, or a related field
- Track record owning day-to-day analytics on projects and playing an active role in client-facing deliverables and discussions
- Strong communicator and natural storyteller who enjoys client interaction, asks smart questions in the moment, and brings an emerging consultative presence that challenges constructively and thinks like an owner of the business problem
- Fluency with core research methods including strong command of quantitative methods (tracking, segmentation, concept/product tests, and selected advanced techniques) and comfort working across multiple data sources
- Proficiency in Excel, dashboards or crosstab tools, and presentation platforms, plus curiosity and aptitude for AI-enabled tools for data prep, text analytics, and visualization
- Growth mindset, critical thinking, and the ability to operate calmly and effectively across multiple projects in a fast-moving environment
- Relevant category experience in healthcare, restaurant, food, retail, and/or CPG is helpful, along with openness to working in the tobacco industry
Benefits
- Hybrid work in Cincinnati, OH or remote work within the United States
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