Note: The job is a remote job and is open to candidates in USA. Dentology is hiring a Performance Marketing Lead to own paid acquisition across its dental-practice clients and for Dentology itself. The role primarily focuses on hands-on Meta Ads campaign management and optimization, creative strategy, and measurable patient acquisition, with a secondary role in developing Google Ads. It also involves building scalable processes and, as the function grows, helping recruit and lead a performance marketing team.
Responsibilities
- Building, launching, and managing Meta campaigns yourself
- Managing multiple client accounts and meaningful advertising budgets simultaneously
- Monitoring daily spend, CPL, cost per booking, lead quality, and patient attendance
- Developing campaign structures and optimization strategies
- Testing creative angles, hooks, offers, messaging, and different creative variations
- Understanding how Meta's advertising ecosystem has evolved, including Andromeda and its implications for creative strategy and campaign optimization
- Identifying underperforming accounts and taking corrective action before performance becomes a client issue
- Analyzing campaign data and connecting advertising performance to actual patient acquisition
- Joining performance conversations with larger clients and explaining results and recommendations
- Writing direct-response ad scripts
- Developing treatment-specific advertising angles
- Creating compelling hooks and offers
- Developing clinician-led and direct-to-camera creative
- Testing pain-to-solution messaging
- Identifying winning creative concepts and developing new iterations
- Briefing editors and managing creative production
- Understanding what makes an ad convert and translating those insights into repeatable creative strategies
- Developing the initial Google Search strategy
- Launching treatment-specific and location-specific campaigns
- Managing and optimizing Google campaigns
- Implementing conversion tracking
- Measuring performance through booked consultations, attendance, accepted treatment, and revenue
- Establishing the economics required before expanding Google across the client portfolio
- Building and managing Dentology's Meta campaigns in the UK and US
- Writing and testing advertising scripts
- Identifying winning audiences, offers, and messaging
- Tracking cost per qualified booked call
- Optimizing and scaling campaigns based on performance
- Supporting the development of a predictable paid acquisition engine
- Document winning campaign structures, creative formulas, and treatment angles
- Establish processes that allow other media buyers to reproduce successful campaigns
- Identify opportunities for better analytics, reporting, and automation
- Communicate technical requirements to the engineering and operations teams
- Help recruit, train, and eventually manage additional media buyers
Skills
- Strong, recent, hands-on Meta Ads experience
- Proven experience personally building, managing, and optimizing Meta campaigns
- Experience managing multiple client accounts simultaneously, ideally within an agency environment
- Experience with local lead generation, appointment-based businesses, or service businesses
- Experience managing meaningful advertising budgets, ideally £2k–£5k / $3k–$6k+ per account monthly
- Strong understanding of Meta's advertising ecosystem, creative-driven optimization, and recent platform developments, including Andromeda
- Ability to write direct-response ad scripts and develop creative concepts independently
- Strong understanding of lead quality, cost per booking, attendance rates, and downstream conversion metrics
- Ability to analyze campaign performance and make data-driven decisions
- Excellent written and verbal communication
- Consider yourself a Meta Ads specialist rather than primarily a Google Ads specialist
- Have personally managed Meta campaigns recently and can demonstrate measurable results
- Understand that creative strategy is one of the biggest drivers of Meta performance
- Can write compelling direct-response scripts without relying entirely on AI
- Know how to scale lead-generation campaigns while maintaining lead quality and acquisition economics
- Are commercially minded and understand the relationship between advertising, bookings, attendance, and revenue
- Are hungry, entrepreneurial, curious, and constantly learning
- Want to take ownership of a growing performance marketing function and eventually build a team
- Hands-on Google Ads experience, particularly Search campaigns and conversion tracking
- Experience in dental, healthcare, medspa, or other appointment-based industries
- Experience with landing pages, funnels, CRM systems, lead nurture, and reactivation
- Experience briefing and managing creative editors
- Experience training or managing other media buyers
- Familiarity with modern marketing and AI tools such as Claude, Claude Code, Foreplay, and Higgsfield
Benefits
- Uncapped performance commission: 15% of monthly ads product line growth above the level at the time you join.
- Remote.
- Full-time, exclusive commitment.
- Opportunity to build and lead a performance marketing team as Dentology grows.
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