Note: The job is a remote job and is open to candidates in USA. The Legal Marketing Company is a digital marketing agency that works exclusively with law firms. The Part-Time Virtual Assistant will build, audit, verify, and maintain business citations and directory listings for legal clients, while tracking work, researching opportunities, and reporting progress.
Responsibilities
- Manually build and submit business listings across general directories (Yelp, Bing Places, Apple Business Connect, Foursquare, YP, etc.) and legal-niche directories (Avvo, Justia, FindLaw, Lawyers.com, Nolo, Super Lawyers, state and county bar directories)
- Audit existing citations for NAP consistency and identify duplicates, outdated addresses, wrong phone numbers, and unclaimed listings
- Claim and verify listings, including managing verification emails, phone/PIN verifications, and postcard follow-ups
- Clean up and suppress duplicate listings
- Support Google Business Profile housekeeping — category checks, service areas, hours, photo uploads, Q&A
- Maintain a per-client citation tracker in Google Sheets: directory name, URL, login, submission date, status, live URL, verification method
- Research new directory and association opportunities relevant to specific practice areas (personal injury, criminal defense, family law, estate planning) and geographies
- Report progress weekly through our project board and raise blockers early
Skills
- 1+ years of hands-on citation building and local SEO support work — please be ready to describe specific directories you've worked in
- Solid understanding of NAP consistency and why it matters, plus what makes a citation actually count
- Comfortable in Google Sheets and Google Docs, and organized enough to keep a tracker that someone else can pick up and understand
- Reliable internet,a computer, a quiet work setup, and dependable availability week to week
- Careful, detail-obsessed work style — a transposed digit in a phone number is a real problem in this role
- Experience with U.S. law firm or other professional services clients
- Familiarity with BrightLocal, Whitespark, Yext, or similar citation tools
- Exposure to Semrush or Ahrefs (you don't need to run analysis; recognizing the data helps)
- Experience with Monday.com or a comparable project management platform
- Experience handling listings for multi-location or multi-attorney practices
Benefits
- 100% remote
- 20-25 hours per week, flexible — some overlap with U.S. Eastern business hours required
- Very Flexible Hours
Company Overview