Note: The job is a remote job and is open to candidates in USA. Oscilar is building an AI Risk Decisioning™ platform for banks and fintechs, and they are seeking a Growth Outbound Marketing Manager to own outbound pipeline generation for new verticals. This role involves designing multi-channel outbound sequences, conducting rapid experimentation, and managing direct mail campaigns to generate qualified meetings for the sales team.
Responsibilities
- Own outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/Compliance
- Design multi-channel outbound sequences across email, cold call, and LinkedIn
- Build and execute campaigns on behalf of BDRs and AEs — you run the plays, they run the conversations
- Develop and test ICP-specific messaging, value props, and objection handling for each vertical
- Run continuous experiments on intent signals, enrichment sources, and targeting criteria to find what converts
- A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging at volume
- Build experiment frameworks that generate statistically meaningful results fast
- Kill what doesn’t work quickly. Double down on what does
- Design and execute direct mail campaigns to break through to hard-to-reach prospects
- Run both physical mailers (gifting, dimensional mail, executive packages) and digital direct mail plays
- Coordinate mail timing with outbound sequences for multi-touch impact
- Manage vendors, creative, and fulfillment
- Wire together the outbound stack: Clay → HubSpot → Salesforce → Outreach / HeyReach / Nooks
- Build custom integrations using APIs and MCP connectors to automate enrichment, routing, and personalization workflows
- Leverage Claude and AI agents to scale research, prospect personalization, and campaign orchestration
- Own data quality and flow between systems — if something breaks in the pipeline, you fix it
- Own outbound messaging end-to-end: write, test, and iterate on all campaign copy
- Develop persona-specific talk tracks and value narratives for each new vertical
- Build a library of tested templates, snippets, and sequences that BDRs and AEs can leverage
- Stay close to Gong calls and customer conversations to keep messaging grounded in real buyer language
- Launch outbound campaigns into new ICP verticals where Oscilar has no existing playbook
- Generate BDR and AE new business meetings through outbound-sourced sequences
- Create and grow outbound qualified opportunities and pipeline
- Run 5–10 active experiments at any time across messaging, signals, and channels
- Build automations that remove manual work from the outbound process
- Partner with BDRs on daily outbound execution and follow-up workflows
- Report on outbound performance by vertical, channel, and sequence — with clear pipeline attribution
Skills
- 3–7+ years in B2B outbound marketing, growth marketing, or demand generation
- Proven experience building outbound programs that generate qualified pipeline — not just 'leads'
- Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach
- Track record of launching campaigns into new markets or verticals from scratch
- Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce
- Can connect systems via custom API endpoints and integrations — not just native connectors
- Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows
- Comfortable with data — can write basic queries, build enrichment workflows, and debug integrations
- You default to testing, not guessing. Every campaign is an experiment with a hypothesis
- Comfortable running multiple concurrent tests and making decisions from imperfect data
- You measure what matters: reply rates, meeting conversion, pipeline created — not vanity metrics
- Strong writer who can craft compelling cold outbound copy that gets replies
- Can develop differentiated messaging for technical and executive personas in financial services
- Tests relentlessly — you know the difference between copy that sounds good and copy that converts
- Hands-on experience designing and executing both physical and digital direct mail campaigns
- Understand how to coordinate mail with outbound sequences for maximum impact
- Have managed vendors, budgets, and fulfillment for mail programs
- Marketing to financial institutions, fintechs, or regulated industries
- Experience at a company in the $5M–$50M ARR scaling phase
- Built or managed AI-powered outbound workflows (AI SDRs, automated personalization, agent-based research)
- Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrations
- Background in fraud, compliance, or risk management industries
Company Overview
Company H1B Sponsorship