Note: The job is a remote job and is open to candidates in USA. Russell Tobin is the employer seeking a Marketing Manager. The role owns the systems, standards, templates, and workflows that scale messaging and positioning across a matrixed marketing organization, including enablement resources, measurement systems, AI-ready workflows, and governance. It partners with strategy, marketing, audience, analytics, operations, and leadership teams without owning content production or positioning strategy.
Responsibilities
- Own the structure, templates, and lifecycle of the organization's core messaging documents — the single-source-of-truth references that teams use to build communications
- Define standard components, metadata, and tagging conventions that reflect strategic positioning decisions
- Ensure messaging documentation is modular, reusable, and structured for AI integration
- Partner with strategy leads to ensure documentation clearly reflects positioning intent
- Operationalize decisions about what messaging is fixed (must be used as-is) vs. flexible (can be adapted for audience or channel)
- Ensure teams understand how to tailor messaging for their context without diluting strategic intent
- Design and standardize go-to-market enablement packages for product portfolios, brand stories, and tentpole moments
- Define: Core components (e.g., pitch frameworks, proof points, usage guidance)
- When enablement packages are required vs. optional
- How packages should be adapted by downstream marketing and audience teams
- Ensure enablement resources are: Modular and composable
- Reusable across teams and markets
- Structured for AI-assisted workflows
- Partner with marketing and audience teams on adoption, not production
- Define success metrics for positioning reach, adoption, and effectiveness
- Recommend: What to measure (e.g., adoption rates, reuse frequency, message clarity, consistency across touchpoints)
- How to measure (signals, proxies, qualitative + quantitative inputs)
- Benchmarks and baselines
- Establish lightweight tracking mechanisms in partnership with Analytics / Ops teams
- Use insights to: Identify gaps or overproduction in messaging resources
- Recommend optimizations to systems and enablement
- Inform future messaging and enablement design
- Design AI-ready workflows that reinforce messaging guardrails and brand standards
- Ensure AI tools accelerate synthesis, reuse, and consistency across the organization
- Monitor quality and risk in AI-assisted messaging outputs
- Manage messaging document and enablement resource lifecycle, versioning, and updates
- Spot-check for drift or misuse and trigger exception reviews
- Partner with leadership and strategy leads on governance thresholds and escalation paths
Skills
- Strong systems thinking, framework design, and pattern-recognition skills
- Experience scaling messaging, enablement, or content platforms across complex, matrixed organizations
- Ability to translate abstract strategy into practical, repeatable guidance
- Comfort influencing without direct authority across cross-functional teams
- Experience defining success metrics and using data to drive continuous improvement
- Fluency using AI as an accelerant for scale and consistency
- 1 Comfort influencing without direct authority across cross-functional teams
- 2 Partnering with engineer team to build
- 3 Experience defining success metrics and using data to drive continuous improvement
- 4 Fluency using AI as an accelerant for scale and consistency
- 5 Marketing systems work
- 1 Cross functional communication
- 2 Influence without authority
- 3 Engineer background - pivot into marketing (technical)
Benefits
- Comprehensive healthcare coverage, including medical, dental, and vision plans
- Supplemental coverage, including accident insurance, critical illness insurance, and hospital indemnity
- 401(k) retirement savings
- Life and disability insurance
- Employee assistance program
- Legal support
- Auto insurance
- Home insurance
- Pet insurance
- Employee discounts with preferred vendors
Company Overview
Company H1B Sponsorship