Note: The job is a remote job and is open to candidates in USA. STM Consulting, Inc. is seeking an experienced Omnichannel Analytics Lead with strong expertise in Digital Analytics and Omnichannel Insights within the Life Sciences/Pharma domain. The ideal candidate will be responsible for translating digital marketing goals into measurable KPIs and driving data-driven optimization strategies across multiple digital channels.
Responsibilities
- Translate digital marketing objectives into measurable KPIs and performance metrics
- Develop and deliver monthly omnichannel and digital marketing performance reports
- Analyze website and campaign performance and provide optimization recommendations
- Identify performance trends, customer engagement insights, and growth opportunities
- Work closely with business stakeholders, media teams, and analytics teams to drive business outcomes
- Understand business rules and digital data processing logic to align KPI definitions accurately
- Present insights and recommendations to both technical and non-technical stakeholders
- Manage client relationships and deliver impactful analytics solutions
- Support UI/UX optimization initiatives using digital analytics insights
- Lead omnichannel analytics initiatives across paid media, CRM, and web analytics platforms
Skills
- 12+ years of overall professional experience
- 5+ years of Digital Analytics and Insights experience
- 5+ years of Life Sciences / Pharmaceutical industry experience
- 4+ years of team management experience
- Strong understanding of paid media strategies, measurement, and campaign analytics
- Expertise in Google Analytics and/or Adobe Analytics
- Hands-on experience with omnichannel reporting and dashboard creation
- Strong experience with Power BI
- Strong experience with Microsoft Copilot
- Strong experience with CRM platforms such as Veeva and SFMC
- Media agency experience is a plus
- Experience in website optimization and UI/UX analytics
- Strong communication and presentation skills
- Ability to frame business problems and design effective analytical solutions
- Proven ability to manage stakeholders and lead analytics-driven business transformation initiatives
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