Note: The job is a remote job and is open to candidates in USA. Sazerac Company is seeking a Media Planner - Buyer to plan and buy strategic, full-funnel media plans across traditional, digital paid, and performance channels. The role will manage integrated media plans, optimize campaign performance, oversee media partnerships, and support paid amplification of earned media across the company’s brand and e-commerce ecosystem.
Responsibilities
- Grow sales volume, manage and optimize cost of goods and overheads - while delivering highest quality products. Priority Brands will grow in volume and profit at a faster rate than the total business
- To ensure all Sazerac Company Team Members are fully aware of issues, events and items of importance to foster better communication internally and externally
- Exceeding expectations across all customer segments, including external and internal customers. Needs in all areas are anticipated, and requests and complaints are addressed as much as possible to the satisfaction of all customers
- An ongoing effort to improve products, services, or processes. These efforts can seek "incremental" improvement over time or "breakthrough" improvement all at once. All are evaluated in the light of their efficiency, effectiveness and flexibility
Skills
- Bachelor's degree in business, marketing or related field
- 8 years of solid, hands-on experience in media planning and buying
- Strong planning and organizational skills
- Highly motivated individual with excellent communication, negotiation, influencing, and follow up skills
- Ability to drive results in a complex, high-growth company
- Ability to manage multiple projects and channels simultaneously
- Proven track record independently planning and leading large, complex media projects without supervision
- Digital paid media experience, with hands-on buying experience across platforms such as google, meta, and TikTok
- Performance media experience, specifically driving paid campaign traffic and bookings to homeplaces and digital brand ecosystem properties (e.g., buffalo trace distillery and other branded experiences)
- Earned media amplification experience (pr, influencers, social) through paid media support and partnerships
- Strong experience in media vendor and partnership management
- Atl/traditional media planning and buying experience, including direct work with major traditional media partners such as Disney, Netflix, and NBC, with demonstrated depth as a subject matter expert
- Disruptive media models and strategies — non-traditional, innovative approaches to media planning and buying
- Strong cross-functional collaboration skills, with the ability to take a broad perspective and work across brand, sales, and external partners to solve complex, ambiguous problems
Benefits
- Medical
- Dental
- Vision
- 401K
- Paid time off
Company Overview