Note: The job is a remote job and is open to candidates in USA. Cisco is a technology company focused on connecting and protecting organizations through digital infrastructure and security solutions. The Content Marketing Manager will develop compelling content for IT, engineering, and cybersecurity audiences, manage long-form assets from concept through activation, collaborate with cross-functional teams, use AI tools to improve workflows, and track content performance.
Responsibilities
- Conceptualize, research, and pitch topics that will help tell the Splunk story across security, observability, and platform at different stages of the buyer journey, answering key buyer questions and engaging customers and prospects
- Plan, prioritize, and deliver a slate of assets (primarily long-form e-books) each quarter, owning the project from pitching to outlining and writing, to design, publication, and activation
- Partner closely with stakeholders in Product Marketing to understand the intersection of our audience’s needs and product benefits for different personas
- Work collaboratively with Global Integrated Campaigns to keep projects on track and overcome blockers
- Smartly leverage AI tools to build workflow efficiencies and optimize steps in the content production process
- Track the performance of assets you create, reporting on trends and insights
- Copyedit others' work, ensuring alignment with the Splunk tone and style guide and offering suggestions to strengthen the narrative
Skills
- Bachelors + 5 years of related experience, or Masters + 3 years of related experience in journalism, content marketing or similar writing-forward roles
- Experience in B2B SaaS/cloud services for technical audiences with knowledge and curiosity about business and technology trends
- Ability to turn complex topics into easy-to-understand stories written for specific personas and objectives with demonstrated strength in storytelling across a variety of topics
- Experience working in a fast-paced, dynamic work environment with proven ability to meet deadlines , multitask, and be detail-oriented on a variety of projects
- Demonstrated experience collaborating and communicating effectively across different teams and internal stakeholders/SMEs
- Experience leveraging AI tools as a complement to the content creation process
- Experience writing about cybersecurity, observability/monitoring and data preferred
- Experience creating demand-generating, gated campaign content (e-books, for example), is a plus
- Experience creating conversion copy for campaign landing pages
- Experience working with creative teams to bring the written word to life
- History of and passion for improving cross-team processes
Benefits
- Medical, dental and vision insurance
- A 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short- and long-term disability coverage
- Basic life insurance
- Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
- 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness determined by Cisco
- Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at a rate of 4.92 hours per pay period for full-time employees
- Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use, subject to availability and some business limitations
- 80 hours of sick time off provided on the hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
- Additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
- For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
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