Note: The job is a remote job and is open to candidates in USA. Real Chemistry is a global agency striving to transform healthcare through deep scientific expertise and innovative marketing solutions. They are seeking a Media Planner to develop and execute impactful media campaigns while collaborating with various departments and external partners.
Responsibilities
- Develop and execute media plans (including but not limited to video, social, display, audio, email, print, out of home)
- Draft and issue RFPs to partners
- Vet vendor proposals, lead vendor Q&A, negotiate online media placement and pricing with vendors
- Assist with development of client presentation materials and presenting to clients
- Create, send, and maintain vendor insertion orders / contracts
- Create and maintain creative spec sheets; liaise with creative agency as needed
- Code (UTMs), upload, and traffic campaigns
- Deliver on reporting needs, including but not limited to data compilation and QA and data analysis and insight development
- Optimize media placements – recommend strategic and tactical changes to maximize campaign performance
- Manage media budgets including client and publisher invoicing, monthly and annual billing reconciliation, and building campaigns in Mediaocean/Prisma
- Develop POVs on emerging media opportunities and trends
- Maintain media publisher relationships and seek out new media opportunities
- Research and compile competitive and media landscape data
- Train Assistant Media Planners
Skills
- BS/BA required
- Minimum one year of digital media planning experience required
- Genuine interest in advertising and the health and wellness industry
- Strong knowledge of activating digital media campaigns (e.g., trafficking, optimizations, pacing, building media plans, and billing)
- Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
- Experience working within media and research tools, including Mediaocean/Prisma, Google Campaign Manager (GCM), comScore, Kantar, Google Analytics, etc
- Strong understanding of Microsoft tools (Excel, including pivot tables, Power Point, Outlook)
- Demonstrates leadership skills, takes initiative, is proactive and self-motivated
- Client service oriented
- Strong interpersonal skills and team-player attitude
- Strong problem-solving and critical thinking skills
- Strong math skills
- Strong communication skills, verbal & written
- Excellent organizational and time management capabilities
- Strict attention to detail, accuracy, and deadlines
- Committed to working in a diverse and inclusive environment and upholding GTO's mission, vision, and values
- Marketing/Advertising concentration preferred
- Pharmaceutical or Health/Wellness experience a plus
Benefits
- Comprehensive benefit program and perks, tailored to your region
- Free snacks to keep you running all day long (offices in key markets)
- Generous holiday and paid time off
- Options for private medical, dental, and vison plans
- Support in saving for the future
- Mental wellness coaching and support
- Access to more than 13,000 online classes with LinkedIn Learning
- Real Hybrid and Regional Teams (Real HART) approach designed to foster collaboration, learning, innovation, and meaningful relationships while providing flexibility where appropriate
- Some positions offer hybrid or remote flexibility, while others require regular in-office presence
- For employees located within a one-hour commute of a Real Chemistry office: require in-person attendance two days per week
- Employees in regions without a nearby office may work remotely and come together throughout the year for collaboration, culture-building, learning, and team connection opportunities
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