Note: The job is a remote job and is open to candidates in USA. Ping Identity provides a cloud identity platform focused on secure, seamless digital experiences and identity and access management. The Marketing Orchestration Manager will coordinate signal-based go-to-market execution across Marketing, SDR, Sales, and Operations, aligning account prioritization, channel activation, and execution visibility to improve pipeline efficiency and engagement outcomes.
Responsibilities
- Own the cross-functional model for identifying, tiering, and activating high-value, in-market accounts across Marketing, SDR, and Sales motions
- Translate intent signals, fit data, engagement behavior, and account priorities into clear activation rules and GTM action paths
- Build and maintain a unified view of target-account prioritization across signal sources and engagement systems
- Orchestrate coordinated activation across owned, paid, email, SDR, web, campaign, and conversational channels so teams are acting on the same account intelligence
- Partner with Demand Generation, Marketing Operations, SDR leadership, Revenue Operations, and Sales to align account selection, routing, sequencing, and engagement strategy
- Define and improve the operating logic for when and how accounts move into prioritized plays, accelerated follow-up, or coordinated outbound and inbound motions
- Create leadership visibility into account engagement coverage, channel overlap, execution gaps, and signal-to-activation performance
- Develop dashboards, scorecards, or reporting frameworks that give stakeholders a control-tower view of GTM execution against priority accounts
- Identify duplication, inefficiency, and channel conflict in account engagement motions and implement improvements that reduce wasted effort
- Partner with system owners to connect data, workflows, and activation tools across platforms such as 6sense, TechTarget, HG Insights, Qualified, CRM, marketing automation, and related GTM systems
- Improve the return on data and martech investments by increasing adoption, reducing fragmentation, and ensuring tools contribute to measurable pipeline outcomes
- Establish governance, definitions, and shared ways of working for account prioritization, orchestration logic, and execution handoffs
- Work with analytics partners to measure the impact of orchestration on conversion, pipeline progression, speed to follow-up, and account engagement quality
Skills
- 5+ years of experience in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or a related GTM discipline
- Experience using account signals, intent data, engagement data, and firmographic or technographic inputs to guide marketing or sales activation
- Proven ability to drive alignment across Marketing, SDR, Sales, and Operations teams without direct authority
- Strong understanding of B2B funnel mechanics, lead and account lifecycle concepts, and pipeline creation motions
- Experience building or improving operational frameworks that connect insight, prioritization, and execution across teams
- Familiarity with martech and data platforms used in signal-based GTM, such as intent providers, conversation platforms, CRM, marketing automation, and reporting tools
- Strong analytical skills with the ability to interpret performance data and translate findings into action
- Excellent communication and stakeholder management skills, including the ability to influence decisions across functions and levels
- Strong organizational judgment, attention to detail, and ability to manage ambiguity in fast-moving environments
- Experience in B2B SaaS or enterprise technology marketing
- Familiarity with account-based marketing, buying-group signals, and intent-driven GTM strategies
- Experience partnering closely with Marketing Operations, Revenue Operations, SDR teams, or Sales leadership
- Working knowledge of platforms such as 6sense, TechTarget, HG Insights, Qualified, Salesforce, and marketing automation tools
- Experience building reporting frameworks or dashboards that improve GTM visibility and actionability
Benefits
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
- Flexible, collaborative work environment.
Company Overview