Note: The job is a remote job and is open to candidates in USA. Magnificent Differences Consulting, LLC is seeking a Marketing Operations Program Manager to oversee marketing systems, processes, data, and measurement across the HST and LearnCo business units. The role manages the Content Review Process, administers the Dotdigital marketing automation and CRM platform, leads system implementations, and develops segments, journeys, campaigns, and reporting to improve marketing performance.
Responsibilities
- Own the day-to-day operation of the Content Review Process in Asana, guiding submitted projects through intake, routing, review, and final approval while maintaining service-level expectations, status visibility, and stakeholder communication
- Continuously analyze the CRP for bottlenecks and streamline the workflow, with a specific mandate to leverage AI and Jasper functionality to accelerate review and content production
- Enforce brand standards, tone, and messaging consistency across all submitted work, using customer personas to validate that content is on-brand and audience-appropriate
- Serve as the marketing owner and administrator of Dotdigital, managing platform configuration, data structure, segmentation, and user access to meet marketing’s evolving needs
- Lead marketing’s role in system implementations and go-lives, ensuring platforms are configured, tested, and optimized for campaign execution across both business units; and
- Build and manage audience segments, automated journeys and programs, email campaigns, and templates that support customer acquisition, engagement, and retention
Skills
- • Bachelor's degree in marketing, business, communications, information systems, or a related field
- • 5–7 years of experience in marketing operations, marketing automation, or a related marketing/martech role; and
- • Experience in healthcare, certification, association, or another regulated environment is a plus
- • Hands-on experience administering a marketing automation and/or CRM platform (Dotdigital, HubSpot, Marketo, Salesforce Marketing Cloud, Pardot, or similar)
- • Proven experience owning and optimizing marketing workflows and processes, ideally using a work management tool such as Asana, Monday, or similar
- • Strong analytical skills with demonstrated ability to build reports and dashboards, interpret campaign performance data, and deliver reporting against KPIs and OKRs on a consistent cadence
- • Working knowledge of email deliverability, data hygiene, segmentation, and marketing data governance and compliance best practices
- • Familiarity with AI-enabled marketing tools (e.g., Jasper) and a demonstrated interest in applying automation and AI to streamline workflows
- • Solid understanding of brand standards, messaging, and customer personas, with the judgment to ensure content is on-brand
- Dotdigital experience strongly preferred
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