Note: The job is a remote job and is open to candidates in USA. Confidential Company is a profitable and rapidly growing organization with a dedicated team across the Americas. The Marketing Operations Manager will oversee the marketing data strategy and ensure the effectiveness of campaigns through data management and reporting, while collaborating with the broader go-to-market team.
Responsibilities
- Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency
- Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency
- Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action
- Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency
- Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results
- Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling
- Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales
Skills
- Typically, 4+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup
- Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools
- Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation
- Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale
- Strong analytical and problem-solving abilities, with a keen eye for detail
- Proven ability to work collaboratively in a fast-paced, dynamic environment
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