Note: The job is a remote job and is open to candidates in USA. Premier NX is a tech-enabled service provider supporting North American mid-market businesses through finance and accounting, IT outsourcing, sales enablement, customer experience, and analytics services. The Marketing Manager will lead B2B demand generation, oversee a small marketing team, manage multi-channel campaigns and marketing technology, and partner with sales to drive pipeline and revenue.
Responsibilities
- Hands-on execution for B2B demand generation, lead nurture, and conversion, aligned to company growth goals
- Report regularly on progress and metrics
- Lead, coach, and develop a small team of marketing specialists and coordinators
- Partner with sales to align on pipeline targets, lead scoring, and marketing-to-sales handoff processes
- Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, account-based marketing (ABM), and webinars
- Own content activation, including case studies, whitepapers, blog content, social proof assets, and thought leadership that positions Premier NX across its core service pillars
- Guide and oversee the team managing marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce, or similar) to track funnel performance and campaign metrics
- Evaluate and evolve the website and online properties and oversee conversion rate optimization
- Manage Premier NX's social media and brand presence
- Manage relationships with external agencies and vendors for design, PR, and events as needed
- Own marketing KPI reporting, including MQLs, SQLs, pipeline contribution, customer acquisition cost, and campaign ROI, and present results to leadership
- Represent marketing in cross-functional planning with sales, operations, and company leadership
Skills
- 5+ years of B2B marketing experience, including at least 2-3 years in a people management or team leadership role
- At least 3 years of experience marketing specifically to the U.S. market, or 5 years of experience within the broader North American market
- Proven track record in B2B services marketing; experience in BPO, IT services, or professional/managed services (on-going, recurring revenue, annual contract experience) is strongly preferred
- Marketing complex services with long sales cycles over 6 months
- Demonstrated success building, re-building, and scaling demand generation programs that deliver pipeline results
- Hands-on experience with marketing automation and CRM platforms such as HubSpot, Zoho CRM, or Salesforce that require integrations
- Data-driven approach to marketing, comfortable owning KPIs and reporting results to senior leadership
- Must be based in U.S.A. or Canada and able to work effectively across North American time zones with distributed teams, primarily on East Coast hours
- Bachelor's degree in or equivalent practical experience
- Excellent written and verbal persuasive skills
- Proven ability to speak the language of specific BPO industry verticals and translate complex service offerings into sector-specific value propositions
- Experience marketing outsourcing services to mid-market decision-makers
- Experience running long sales cycle demand gen across multiple industry verticals
- Experience marketing solutions and portfolios especially in customer experience (CX), finance and accounting (F&A), or IT outsourcing (ITO) services
Benefits
- Performance-based incentives
- Remote-first flexibility with a collaborative, globally distributed team
- Health, dental, and vision benefits
- Paid time off and company holidays
- Professional development and growth opportunities at an established, growing BPO partner
Company Overview