Note: The job is a remote job and is open to candidates in USA. GCP is a company focused on concrete and cement admixtures and pigments products for construction and specialty markets. The Marketing Manager will develop and execute integrated marketing campaigns, support sales enablement and promotional programs, conduct customer research, represent the business at industry events, and collaborate on North American marketing initiatives.
Responsibilities
- Assist in the development and execution of integrated marketing campaigns across digital, print, events, PR, advertising, and experiential channels, ensuring cohesive product positioning and measurable ROI. Collaborate with Central Marketing and Product Management to develop creative briefs and campaign materials
- Contribute to the creation of sales enablement and promotional programs with Customer Engagement --literature, samples, merchandising, displays, webpages, and social --that improve sales conversion
- Support Voice of the Customer research with Product Management and Sales, including jobsite visits and field collaboration with Territory Managers, to uncover customer needs and inform messaging
- Represent the business at trade shows, customer events, and educational seminars to generate demand and strengthen partner relationships
- Collaborate with the Senior Marketing Manager, Vice President of Marketing & Product Management and Canadian Marketing leadership on Saint-Gobain North American initiatives related to Non-Residential & Infrastructure North Stars
- Ability to handle multiple projects of varied importance to the promised results
Skills
- • Bachelor's Degree In Business, Marketing, Communications or related field Required
- • 7-10 Years of Marketing or Product Management Required
- • Experience successfully managing deadline-driven marketing/sales initiatives Required
- • Demonstrated capability in planning, organizing, integrating, and measuring projects & programs Required
- • Ability to work in heavily matrixed organization Required
- • Strong problem solving, analytical & computer skills Required
- • Excellent interpersonal and communication skills including presentation skills Required
- • Experience in a large, matrixed organization Preferred
Benefits
- Remote US role or hybrid role located in Dallas, TX or Malvern, PA
- Medical, Prescription Drug, Vision, and Dental Insurance
- Healthcare Savings Account and Flexible Spending Account options
- LiveWell Wellness Program
- Employee Assistance Program (EAP)
- Paid Time Off and Paid Parental Leave
- 401(k) with Company Match, Retirement Accumulation Plan (RAP), Cash Balance Pension Plan
- Company-provided Life Insurance, AD&D, Short-Term Disability
- Voluntary employee and dependent life insurance, Long-Term Disability, Critical Illness, and Accident Insurance
- Group Legal
- Identity Theft Protection
- Auto and Home Insurance
- Pet Insurance and Discounts
- Back-up Child & Elder Care
- PerkSpot Employee Discount Program
Company Overview