Note: The job is a remote job and is open to candidates in USA. Dawson is a staffing partner offering access to employment opportunities and career support. The Marketing Manager will build and strengthen the company’s marketing function by executing lead-generation campaigns, supporting event marketing and lead nurture, managing vendors and agencies, producing brand and content assets, and serving as the internal marketing liaison.
Responsibilities
- Lead Generation Campaign Execution: Run the campaign motion that feeds the sales funnel— webinars, email, landing pages, and paid working together rather than as disconnected tactics
- Campaigns launch on schedule with all components in place beforego-live
- Leads route cleanly into HubSpot and are visible to the sales team
- Paid, organic, and email reinforce one campaign narrative
- Event Marketing& Lead Nurture: Own the marketing wrap around industry events and trade shows — pre-event outreach support, on-site materials, and structured post-event nurture so event spend converts into pipeline
- Pre-event campaign is live with enough runway for sales to book meetings
- Sales has collateral, talking points, and target lists before travel
- Post-event nurture goes out promptly with leads segmented by engagement
- Vendor & Agency Management: Act as day-to-day owner of our external marketing relationships — paid media, PR, and specialist partners. Runs the communication rhythm, holds vendors to scope and timeline, and raises issues before they become delays
- Vendors have clear briefs, deadlines, and a consistent point of contact
- Check-ins happen without leadership having to convene them
- Vendor output arrives on time, on brand, and ready to use
- Brand Ownership & Content Production: Serve as brand manager — protects visual and verbal consistency and produces day-to-day creative in-house rather than routing it out
- Produces campaign assets, social content, one-pagers, and sales collateral in Canva
- Repurposes and refreshes existing materials rather than defaulting to net-new builds
- Social channels stay active with a consistent voice suited to a B2B audience
- Internal Marketing Liaison: Single point of contact for sales and the wider team when they need marketing support
- Sales gets enablement content and qualifiedleads on a predictable cadence
- Field feedback and competitive intelligence flow back into messaging
- Marketing efforts stay aligned across the business rather than duplicating work
Skills
- PORTFOLIO REQUIRED
- Marketing specialist ready to step into greater ownership or a current Marketing Manager with strong hands-on execution experience
- Hands-on experience managing website vendors and working with design agencies
- Proficiency in Canva with the ability to create marketing assets and sales collateral independently
- Experience planning and executing both pre- and post-campaign marketing activities
- HubSpot experience, particularly managing and routing leads through marketing campaigns
- Experience building and executing email marketing campaigns
- B2B marketing experience with an understanding of how marketing activities support lead generation and sales
- Comfortable managing vendor and agency relationships, including communication, timelines, and deliverables
- A self-directed marketer who is comfortable building and executing initiatives rather than primarily delegating work
- Columbus, Ohio (preferred)
Benefits
- Comprehensive health coverage
- Paid parental leave
- Fully remote work environment with company equipment
- Equity
- A 401(k) plan
- Free products
- Opportunities for long-term growth
Company Overview