Note: The job is a remote job and is open to candidates in USA. The Association of Cancer Care Centers (ACCC) is a national nonprofit organization dedicated to improving cancer care for patients and communities. They are seeking a Marketing Manager to lead the development and execution of integrated marketing campaigns that support education programs, membership engagement, and organizational growth initiatives.
Responsibilities
- Develop and execute campaigns that demonstrate measurable performance across website traffic, email engagement, social media, event registrations, and other key marketing metrics
- Support campaigns that increase awareness, member engagement, education program participation, and conference attendance
- Develop audience segmentation strategies and targeted messaging aligned with organizational objectives
- Translate marketing concepts into campaign calendars, timelines, and deliverable plans
- Ensure campaigns are delivered on strategy, on time, and within budget
- Implement QI as needed to support board-aligned priorities (eg reducing email burden to members, working with new AI platforms, etc.)
- Develop marketing messaging and storytelling aligned with organizational brand and mission
- Collaborate with Editorial, Creative, Web, and Program teams to produce promotional assets
- Support content strategy that increases audience engagement and program participation
- Translate program outcomes and member feedback into impactful marketing communications
- Develop marketing content optimized for professional audiences across email, LinkedIn, websites, digital advertising, and other marketing channels
- Create messaging that supports member acquisition, event promotion, educational initiatives, and organizational thought leadership
- Build, execute, and optimize marketing automation workflows supporting personalized audience engagement using HubSpot or a comparable marketing automation platform
- Monitor campaign performance metrics including email open rates, click-through rates, website traffic, conversions, event registrations, and audience engagement
- Utilize Google Analytics and other reporting platforms to evaluate campaign performance, identify trends, and recommend optimization opportunities
- Maintain data-informed decision-making across all marketing initiatives through ongoing performance analysis and reporting
- Support marketing activations at organizational events and conferences
- Represent the organization at external events, ensuring consistent brand messaging and professional engagement
- Develop pre-event, onsite, and post-event marketing campaigns that drive attendee acquisition, engagement, and ongoing participation
- Partner with internal stakeholders across education, editorial, research, and operations teams
- Coordinate campaign workflows across departments
- Identify operational challenges and implement solutions supporting efficient execution
- Provide guidance, coaching, and mentorship to assigned team members or junior staff
- Support performance feedback and professional development initiatives
- Contribute to development of scalable marketing workflows and best practices
Skills
- Bachelor's degree in Marketing, Communications, Business, or related field required
- Three (3) to five (5) years of progressively responsible professional marketing experience
- Demonstrated success managing integrated marketing campaigns across email, social media, website, and digital channels
- Experience using HubSpot or a comparable marketing automation platform
- Experience using Google Analytics to evaluate campaign performance and inform marketing strategy
- Demonstrated success measuring and improving campaign performance through key metrics such as email open rates, click-through rates, website engagement, event registrations, lead generation, or similar marketing KPIs
- Demonstrated success managing integrated multi-channel marketing campaigns with measurable results across email, social media, websites, digital advertising, and event marketing
- Ability to translate strategy into actionable marketing plans supported by performance metrics and continuous optimization
- Excellent written, editing, and messaging development skills
- Ability to communicate complex concepts clearly and persuasively
- Strong analytical skills with experience interpreting campaign performance data and translating insights into strategic recommendations
- Experience measuring marketing performance through Google Analytics, email metrics, digital engagement, and campaign reporting
- Data-driven decision-making capabilities
- Strong organizational and project coordination skills
- Ability to manage multiple concurrent priorities
- Proficiency with marketing automation platforms such as HubSpot or comparable systems
- Experience using Google Analytics and other digital reporting tools
- Familiarity with website content management systems (CMS)
- Experience with project management software preferred
- Proficiency with Microsoft Office and common marketing technologies
- Experience marketing professional education programs, conferences, or continuing education
- Experience working within healthcare, oncology, physician organizations, or professional membership associations
- If association experience is outside of healthcare, demonstrated success driving measurable growth through web, social media, and email marketing initiatives
- Experience marketing to physician, healthcare professional, or B2B audiences
- Experience managing LinkedIn campaigns, including paid social advertising and audience engagement initiatives
Benefits
- Medical, dental, and vision insurance
- 401(k) retirement savings plan with employer contribution or match, where applicable
- Comprehensive paid time off (PTO), including paid federal holidays, a floating holiday, and office closure during the week between Christmas and New Years Day
- Sick leave in accordance with applicable state and local laws
- Remote work flexibility
- Professional development and continuing education support
- Employee assistance and wellness resources
- Life and disability insurance, where applicable
Company Overview