Note: The job is a remote job and is open to candidates in USA. UP.Labs is seeking an AI-forward Marketing Lead for GroundTruth, an AI-powered billing and invoice intelligence platform. The role involves owning marketing strategy and execution, leveraging AI tools to scale content, optimize digital marketing efforts, and enhance sales enablement.
Responsibilities
- Scale Content via Agentic Workflows: Build and manage automated content pipelines (using tools like Make, Zapier, or custom LLM frameworks) to generate web content, social media assets, presentations, and campaigns at velocity
- Launch Autonomous GTM and Brand Campaigns: Design and deploy go-to-market initiatives using AI-driven insights and automation to target the right audiences, test positioning, and capture demand
- Spearhead Programmatic SEO and Digital Growth: Set up and oversee automated SEO and digital marketing engines that continuously optimize and scale our digital footprint, driving organic discovery for logistics and AI-driven solutions
- Establish AI-Assisted Sales Enablement: Equip sales and business development colleagues with dynamic, hyper-personalized collateral and deck-generation workflows that help close deals faster
- Optimize Messaging: Utilize AI testing loops to continuously refine, iterate, and sharpen GroundTruth's positioning based on real-world customer data and market feedback
- Proactively Push the Company to Its Next Level: Identify and plug strategic gaps, recommend where budget will have the greatest impact, and drive expansion initiatives beyond our current customer base
Skills
- 5-15 years of marketing experience, predominantly in seed, Series A, and/or Series B venture-backed SaaS startup environments
- Background in B2B technology marketing for mid-market and enterprise SaaS products (preferably agentic AI products)
- A track record of leveraging technology to carry out the work of a traditional marketing department
- An obsession for AI tooling, prompt engineering, and marketing automation
- A sharp editorial eye and understanding of how to distill complex technology products into compelling narratives that resonate
- You're energized by autonomy, ownership, and hands-on work that isn't confined to one specific area
- You possess the communication skills and strategic thinking needed to ensure final (AI-generated) output is high quality, human-grade, and on-brand
- Bachelor's degree in marketing, communications, graphic design, or similar field
- Experience in AI, logistics, transportation, or supply chain technology is highly preferred
Benefits
- Remote flexibility. Work from anywhere on a full-time, part-time, or contract basis.
Company Overview