Note: The job is a remote job and is open to candidates in USA. Rockwoods is hiring a Marketing Cloud Personalization Developer to support its omnichannel personalization strategy. The role builds and maintains data models, catalog architecture, Data Cloud connectivity, decision rules, personalization use cases, integrations, and performance operations across member-facing channels.
Responsibilities
- Data Architecture: Lead data model creation and planning, including catalog objects, entity relationships, and Data Cloud connectivity for Affinity Mapping
- Decisioning & Use Cases: Author and maintain decision rules, Einstein Recipes, and real-time event-driven personalization across multi-channel journeys
- Cross-Functional Governance: Partner with Marketing, Data, and Product teams to maintain continuity of data models, governance, and roadmaps during platform migrations and vendor shifts
- Performance & Operations: Own A/B testing, campaign performance monitoring, Marketing Cloud Connect integrations, and change management deployment discipline
Skills
- Four-year degree in Computer Science, Information Technology, or related field with at least 5 years of development experience (or 9+ years of equivalent professional experience without a degree)
- Minimum of 5 years of application/software/data-integration development experience, including 3+ years of hands-on implementation with Salesforce Marketing Cloud Personalization or a comparable real-time platform (e.g., Adobe Target, Dynamic Yield, Optimizely)
- Advanced proficiency in AMPscript, Server-Side JavaScript (SSJS), SQL, JavaScript, HTML, and CSS
- Salesforce Certified Marketing Cloud Developer credential required
- Salesforce Marketing Cloud Administrator or Data Cloud Consultant certifications preferred
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