Note: The job is a remote job and is open to candidates in USA. Comfrt is a fast-growing direct-to-consumer brand focused on mental wellness, inclusivity, and elevated comfort. The company is seeking a Marketing and Customer Data Analyst to analyze customer behavior and translate complex data into actionable marketing strategies. The role focuses on customer journey analysis, segmentation, business intelligence dashboards, marketing performance tracking, and cross-functional collaboration.
Responsibilities
- Customer Intelligence: Own the end-to-end analysis of the customer journey, including acquisition, retention, and reactivation along with adhoc projects and analysis
- Omnichannel Tracking: Manage customer analysis and segmentation from data across multiple internal and external selling platforms
- Segmentation & Personalization: Develop sophisticated customer segments based on behavioral data to fuel targeted merchandising, marketing and CX strategies
- Data Governance & BI: Maintain and expand our BI platforms and dashboards to ensure an accurate "single source of truth" for cross-functional teams
- Performance Tracking: Design and automate dashboards that track marketing KPIs, attribution, and experiment (A/B testing) results
- Cross-Functional Collaboration: Partner with Marketing, ECommerce, Product and Data Engineering teams to understand strategic priorities and deliver actionable analysis and insights
Skills
- SQL: You are an expert at writing complex and efficient queries to extract insights from large-scale data warehouses (e.g., BigQuery, Snowflake, Redshift) from multiple sources and selling channels
- Statistical Literacy: Strong understanding of statistical concepts as they apply to marketing (e.g., significance testing, cohort analysis, and correlation vs. causation)
- Experience: 3–5 years in a data-heavy marketing, customer or product analytics role
- Strategic Mindset: You understand the "big picture" of the Customer Lifecycle and can translate technical findings into a simple narrative for non-technical stakeholders
- Precision: High attention to detail, data integrity and accuracy
- Agility: Ability to thrive in a fast-paced environment where priorities can shift based on new data
- BI Expertise: Extensive experience with BI platforms, building and maintaining dashboards. Proficiency with Looker and LookML is a significant advantage
- Tooling: Familiarity with digital analytics data outputs (e.g. Adobe Analytics), CRM platforms, and marketing tools (e.g. Klaviyo, Appsflyer) is a plus
Benefits
- Generous paid time off
- Company-covered health insurance
- 5% 401k match
- Discounts on all Comfrt products
- Fully remote environment
- Supportive, creative environment where your ideas and growth are valued
- Collaborative support
Company Overview