Note: The job is a remote job and is open to candidates in USA. Nettwerk Music Group is a global independent record label supporting artists and building engaged fan communities. The Project Lead, Marketing will shape and deliver global campaigns, lead audience growth initiatives across digital, social, influencer, advertising, and traditional channels, and use data to optimize campaign performance and fan engagement.
Responsibilities
- Design and run global marketing campaigns across digital, social, influencer, advertising and traditional media, with the support of specialized inhouse teams
- Tailor strategies for key international markets, working closely with local teams
- Align campaign tone, voice, and creative direction with each artist’s brand and vision
- Build and execute social and digital strategies that expand reach and drive fan loyalty
- Spot content trends and work with the fan engagement team / Audience marketing team to leverage influencers, creators, and partners to boost visibility
- Use audience insights to test, optimize, and uncover new growth opportunities
- Track campaign performance and fan behavior, translating data into clear recommendations
- Monitor budgets and ad spend to maximize ROI
- Share regular updates with artists, managers, and internal teams
- Be a key liaison between artists, managers, and internal/global teams
- Collaborate across multiple time zones, ensuring campaigns are cohesive and on track
- Identify roadblocks early and problem-solve alongside the team
Skills
- 2-3 years of music marketing experience, with a strong emphasis on leading projects with tailored digital and social media campaigns
- Passion for music, pop culture, and emerging marketing trends
- Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results
- Extensive experience with social media platforms, streaming services, and audience analytics tools
- Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns
- Proficiency in creative and video editing software
- Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment
- Sense of urgency and responsiveness in managing tasks and challenges
Benefits
- Hybrid work arrangement
- Nettwerk is an equal opportunity employer and is committed to creating an inclusive environment for all employees
Company Overview