Note: The job is a remote job and is open to candidates in USA. Eleos Health is a behavioral health technology company focused on improving care through data, measurement, personalization, and AI. The Marketing Associate will own segment marketing for behavioral health, executing multi-channel campaigns, partnerships, events, webinars, and go-to-market programs while building AI-powered workflows and optimizing campaign performance.
Responsibilities
- Design and deploy agentic workflows using Claude to handle high-volume, repeatable marketing tasks — including campaign brief generation, audience segmentation research, email sequence drafting, partner outreach templates, and post-event follow-up automation
- Build Claude-powered pipelines that compress the time between campaign ideation and execution, enabling the marketing team to operate at a higher throughput without proportional headcount growth
- Proactively identify manual workflows across the marketing function and propose AI-first alternatives, documenting and socializing solutions that other team members can adopt
- Use Claude to synthesize performance data, surface trends across campaigns, and generate actionable recommendations for program optimization — reducing dependence on manual analysis
- Stay current on AI tool capabilities and bring new workflows, prompting strategies, and automation patterns to the team on a regular cadence
- Plan, coordinate, and execute integrated campaigns across email, webinars, regional events, and partnership activations within your assigned segment
- Manage end-to-end logistics for webinars and virtual events, including speaker coordination, promotion, follow-up, and performance tracking
- Support and co-own regional field event strategy in collaboration with the Events team, identifying the right conferences, trade shows, and hosted experiences for your market
- Partner closely with SDRs to ensure smooth lead hand-off and campaign follow-up
- Collaborate with Product Marketing to translate positioning and messaging into campaign assets
- Support the execution of integrated GTM campaigns, ensuring alignment between marketing programs and SDR/Sales outreach motions
- Identify and execute on co-marketing opportunities with associations, technology partners, and referral organizations within your segment
- Coordinate joint webinars, digital programs, content collaborations, and event sponsorships with strategic partners to expand market reach
- Work closely with the Content & Brand team to brief and develop segment-specific content, creative assets, and thought leadership pieces
- Collaborate with Customer Marketing to identify advocacy opportunities and incorporate customer stories into campaign programs
- Serve as the marketing point of contact for your segment, building strong relationships with Sales, SDRs, and other go-to-market stakeholders
- Track and report on campaign and program performance, including email and partner program results, event ROI, webinar metrics, and contribution to pipeline
- Use insights to iterate on programs, test new approaches, and continuously improve segment-level marketing effectiveness
- Maintain accurate data hygiene and campaign tracking in HubSpot and Salesforce
Skills
- + 1-3 years of marketing experience with hands-on exposure to multiple channels, including email, webinars, partnerships, events and/or content programs
- Strong project management skills and the ability to manage competing priorities across multiple programs and stakeholders simultaneously
- Experience with marketing automation and CRM platforms like HubSpot and/or Salesforce for campaign tracking and reporting, with a focus on operational excellence and process improvement
- Excellent written and verbal communication skills, with the ability to collaborate across teams and tailor messaging to different audiences
- Comfort working in a fast-paced, startup environment with a bias toward action and a willingness to roll up your sleeves
- AI-first mindset with demonstrated use of tools like Claude to automate repeatable tasks and improve workflow efficiency; familiarity with other AI tools is a strong plus
- Self-motivated, detail-oriented, analytically-minded and genuinely excited about the mission of improving mental and behavioral health outcomes
- Familiarity with behavioral health, home health, hospice, or healthcare software is a plus
Benefits
- Opportunity to build, grow, and become highly instrumental in shaping how technology can increase the effectiveness of therapy
- Fully remote work environment
- Competitive health and well-being benefits
- Mental healthcare support
- Life and AD&D insurance
- Significant equity
- 401(k) plans matched to 4%
- Company sponsored retirement plan
- Global business travel insurance for you and any dependents traveling with you
- Domestic conference budget
- Annual learning & development stipend
- Remote work stipend
- Generous PTO
- Additional mental health days
- Paid time off to recharge, care for yourself and loved ones, and handle life's moments
- Fertility treatment and family planning coverage
- Employee resource groups
- Team-driven celebrations and events
Company Overview