Note: The job is a remote job and is open to candidates in USA. Brother International Corporation is hiring a Manager, Marketing, LAC to develop and execute go-to-market, channel, and product plans for its Printing, Scanning, and Labeling portfolio across Central America, the Caribbean, Colombia, and Ecuador. The role leads marketing campaigns, channel and product initiatives, budgets, cross-functional projects, and performance analysis to generate demand, accelerate sell-out, and support profitable growth.
Responsibilities
- Develop go-to-market, channel activation, and sell-out plans, in collaboration with Sales and partners, that will achieve sell-out goals in physical locations as well as in eCom environments
- Execute solid retail/reseller partner programs that can serve as the framework for promotional, pricing, and other joint initiatives with each account. Expand the reach of our marketing efforts and co-create actions to drive demand
- Drive consumer demandthrough several tools including: channel media, in-store displays, POS material, retailer salespeople training and incentive programs, promoter/merchandiser programs, and others
- Monitor sell-out, stock availability, and inventory rotation by account and SKU; coordinate corrective actions with Sales and Operations
- Coordinate content, creative assets, digital media, and partner communications with specialists, agencies, and corporate teams as needed, to support go-to-market priorities, channel activation, and conversion
- Execute the annual marketing plan, integrated project calendar, and budget across markets and channels
- Design and execute marketing campaigns, seasonal promotions, and partner initiatives to drive brand growth and sales out. Deliver these projects on time and to high-quality standards by establishing clear ownership, scopes, milestones, and success metrics
- Manage agencies and vendors against agreed deliverables, timelines, budgets, and performance expectations
- Review project delivery and budget performance regularly; implement corrective actions and conduct post-implementation reviews. Achieve an efficient test and learning capability to continuously improve ROI and future execution
- Coordinate with Finance/Credit, Sales, and Operations on promotion mechanics, approvals, funding, and processing
- Analyze and optimize product lineup, product lifecycle, and pricing to improve competitiveness in each of the business areas and territories
- Lead the MSRP, street pricing monitoring and adjustment, working with Sales
- Lead the product launch process: line up, certification, product availability, channel training, partner activation, and demand generation, working with all relevant teams
- Provide product expertise and guidance and become a subject matter expert. Execute the training plan for internal and external partners
- Analyze sell-in, sell-out, inventory, pricing, and promotion data by country, channel, account, and SKU; track sales uplift, return on marketing investment against agreed targets
- Align sell-out and inventory goals with Sales and Operations, using available and validated data
- Present reports to management as needed
Skills
- Bachelor's Degree (or equivalent experience) Business, Marketing, or related field
- Minimum 7 years A combination of relevant experience spanning the following areas:
- Developing and executing go-to-market, channel, or trade marketing plans in Latin American markets
- Driving measurable sell-out growth through retail, reseller, and eCommerce campaigns and programs
- Overall product/category management
- Managing multiple concurrent projects across countries, categories, budgets, and teams
- Analyzing sales, inventory, and promotion data to improve performance
- Spanish
- English
- MS Office (Excel, Word, PowerPoint, Access, Outlook etc.)
- Data visualization software (Power BI, Tableau, or equivalent)
- Design tools (Canva, Adobe Creative Suite, or similar)
- Ability to prioritize simultaneous projects across markets and channels, manage dependencies, and deliver within agreed budgets on tight deadlines
- Ability to lead cross-functional execution and influence internal teams and channel partners through clear accountability and strong working relationships
- Ability to validate commercial data and translate insights into measurable actions
- Knowledge of Latin American retail, distribution, shopper behavior, and local market dynamics
- Accountability for results, with evidence of improving sell-out and investment effectiveness
- Excellent communication skills (verbal, written, interpersonal)
- Excellent presentation skills, with an ability to present to all levels of the organization
- Direct experience in Central America, the Caribbean, Colombia, or Ecuador preferred
Benefits
- Hybrid office schedule, casual dress code, and flexible Fridays.
- Facilitated courses and certificate programs and resources for self-paced learning.
- 15% bonus at 100% of target, with the opportunity to achieve above 100% dependent on company performance and in alignment with company bonus plans. Bonus awards are discretionary and contingent upon individual performance as well as Brother achieving its corporate objectives, in accordance with the applicable bonus plan in effect.
- Health, vision, and dental insurance—all effective from day one of employment.
- 401(k) retirement savings plan, matching up to 100% of the first 4% of employee contributions, with employer matches vesting immediately.
- Educational assistance program reimbursing up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs.
- Remote field-based role; a fixed office schedule is not an expectation of the position.
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