Note: The job is a remote job and is open to candidates in USA. Clearlink is building a centralized Lifecycle Marketing function to power scalable, compliant, performance-driven email programs across its portfolio of brands. The Lifecycle Operations Manager will own the Iterable and Digioh platforms, data quality, deliverability, lifecycle program execution, testing, analytics, and cross-brand operational standards.
Responsibilities
- The email product and lifecycle platform. You own our Iterable implementation — configuration, segmentation logic, and automation workflows — and Digioh as our onsite capture and identity layer, and you're accountable for the programs and KPIs they drive across brands
- Data quality and deliverability. You own the health of our sending infrastructure and customer data — authentication, inbox placement, list hygiene — across every brand that sits on our shared platform
- Testing and optimization. You own the analytics and testing discipline behind our lifecycle programs, turning results into a backlog of what to build, fix, or scale next
- Build and maintain lifecycle programs, segmentation logic, and automation workflows in Iterable across acquisition, onboarding, engagement, and retention
- Manage subscriber and identity data flows between Digioh, Iterable, and internal systems, ensuring a clean, unified view of the customer across brands
- Implement and evolve testing frameworks — A/B and multivariate testing, personalization logic, and send-time optimization — as a standard part of how programs are built, not an afterthought
- Grow quality subscribers through capture strategy, placement analysis, and ongoing optimization of subscriber lifetime value
- Own ESP configuration and implementation in Iterable, and the onsite capture/identity layer in Digioh, across all supported brands
- Ensure consistent implementation of authentication protocols (SPF, DKIM, DMARC) and keep pace with evolving mailbox provider and sender requirements
- Monitor inbox placement, domain/IP reputation, and complaint rates (e.g., via Google Postmaster Tools), and resolve issues before they impact deliverability
- Coordinate with IT and Data teams on integrations, tracking, and data warehouse sync so lifecycle data stays reliable and accessible
- Manage ESP and vendor relationships, holding partners accountable to cost and performance
- Report on campaign, program, and channel performance, translating results into clear recommendations for brand and lifecycle leadership
- Identify new growth opportunities based on program data, emerging lifecycle/email trends, and the competitive landscape
- Ensure program health metrics — deliverability, engagement, list quality — are visible and trending in the right direction across every brand on the platform
- Work under a business-partner model with brand marketing teams: you own the infrastructure and best practices, they own audience strategy, messaging, and content
- Partner with the Director-level lifecycle strategy lead to keep execution aligned with cross-brand governance, compliance, and best practices
- Support brand teams in adopting shared lifecycle infrastructure, making their day-to-day experience with the platform a measure of your success
- Hold platform-wide standards while adapting to the distinct needs of each brand you support
- Create order and documentation where a shared, cross-brand system is still being defined
- Balance hands-on technical execution with the analytical rigor to know what's actually working
- Move quickly on testing and iteration rather than waiting for a fully-formed plan
Skills
- This is a remote-first role for candidates who are located outside of Utah and outside of commuting distance
- For candidates residing within 50 miles of our Salt Lake City, Utah office, a hybrid schedule of 2-3 days in-office is required
- Hands-on experience with Iterable or a comparable enterprise ESP/lifecycle messaging platform — configuration, segmentation, and automation
- Strong analytics skills: comfort with A/B and multivariate testing, campaign reporting, and turning data into a prioritized roadmap
- Working knowledge of email authentication and deliverability (SPF, DKIM, DMARC) and how mailbox provider policies affect inbox placement
- 5+ years of experience in email marketing, marketing technology, or product management, ideally supporting multiple brands or business units
- Experience managing vendor relationships and holding partners accountable for cost and performance
- Excellent communication skills, with the ability to work in a business-partner model — owning infrastructure and standards while brand teams own strategy and content
- Bachelor's degree in Marketing, Business, a related field, or equivalent experience
- Experience with Digioh or a comparable onsite data capture / identity tool is strongly preferred
Benefits
- Low-cost, competitive health coverage, including domestic partners, with employer-paid counseling services.
- 401(k) matching after two months of employment, with employer matching starting at approximately 3%.
- Employer-paid spending account for physical, financial, and emotional wellbeing expenses.
- Competitive time-off balances that accrue weekly.
- 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
- Additional flex holidays in addition to company-paid holidays.
- Remote-first work arrangement, with a hybrid requirement for team members located within a 50-mile radius of the Salt Lake City, Utah office.
- For local team members, in-office collaboration on Tuesdays and Thursdays, Wednesdays designated as a flex day based on team and manager needs, and remaining workdays remote depending on role requirements.
- Employer-paid life insurance, including coverage for dependents and spouses.
- Employee Resource Groups (ERGs).
- Easy access to menstrual hygiene products through The Period Project partnership.
Company Overview