Note: The job is a remote job and is open to candidates in USA. DOE Media is a data-driven digital advertising and retention marketing firm serving B2B and B2C partners across multiple industries. The Lifecycle Marketing Manager will lead email strategy and execution, create and optimize lifecycle campaigns and automated flows, manage testing and performance reporting, and guide a team of specialists and designers.
Responsibilities
- Implement various elements of a client's content marketing strategy
- Optimize current copy on Email Campaigns for multiple brands
- Write new SEO-friendly copy for Email Campaigns
- Blog writing and posting
- Email marketing copy writing for B2B and B2C
- Social Media Advertising Copy writing and captions
- Case Study Copywriting
- Researching trending topics within a variety of industries
- Communicate updates, progress, and challenges with clients and internal stakeholders
- Monitor email campaigns to ensure links, copy, list management, and graphics are as intended
- Conduct individual client proposals to create customized flow and campaign strategies per each client
- Manage and help train a team of email marketing specialists and graphic designers
- Generate eCommerce related KPIs and work to improve flows and campaign performance on a bi-weekly basis
- Develop testing processes and strategize A/B testing of messaging and imagery for flows and campaigns
- Strategize, create, and implement automated email flows
- Guide team in A/B testing messaging and images for their clients in relevant parts of the funnel
- Provide guidance to team members on lead copywriting (if necessary) on all flow emails and work with clients on the appropriate tone of voice
- Lead email strategy, ensuring cohesive and impactful campaigns across the organization
- Develop engaging and innovative email campaigns that align with brand guidelines and marketing objectives
- Collaborate with marketing and content teams to create compelling email campaigns that drive engagement and conversions
- Implement A/B testing for creatives in relevant parts of the funnel
- Stay updated with the latest email design trends and best practices
- Research other brands and develop strategic lifecycle marketing programs
- Oversee and train a team of international designers, fostering creativity and high-quality deliverables
- Assist creative partners in organizing assets and creating designs for both flows and campaigns
- Implement assets into client email strategies and provide guidance on design changes to optimize performance
Skills
- 4+ years of email copywriting experience at an eCommerce brand or at an agency executing on email marketing strategy, campaigns, design and automated flows
- 4+ years of experience working with Klaviyo or other email marketing and eCommerce platforms and tools
- Communication skills - the kind where your message gets through to any audience
- Comfortable working with creative partners to design emails, if not capable of designing them yourself
- You are organized and detail-oriented -- you're a process builder and a calendar keeper
- You identify problems before they arise. You're proactive, not reactive
- Data doesn't scare you. You are comfortable reporting KPIs directly to CEOs and other company stakeholders
- You have experience leading and managing a high-performing team of designers
- You have excellent communication skills - the kind where your message gets through to any audience. You will be the communication point between clients and internal media teams
Benefits
- Time off without limits
- Healthcare coverage
- Learning from experts with years of expertise in ecommerce, digital advertising, and brand optimization
- Access to leadership, industry experts, and peers that care about you and your development
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