Note: The job is a remote job and is open to candidates in USA. BMO Media is a lifecycle marketing agency focused on helping ecommerce brands drive long-term customer value through retention programs. The Senior Lifecycle Marketing Manager will lead lifecycle strategy and client relationships across multiple accounts, using email and SMS performance data to improve conversion, repeat purchase, and retention. The role also directs cross-functional teams and presents strategic recommendations to senior client stakeholders.
Responsibilities
- Own email and SMS strategy across a portfolio of client accounts
- Build campaign, flow, segmentation, and testing strategies tied to client goals
- Identify opportunities across the customer lifecycle to improve conversion, repeat purchase, and retention
- Monitor performance, diagnose issues, and turn data into clear recommendations
- Develop testing roadmaps and evolve strategy based on results
- Connect lifecycle performance to broader client business goals
- Serve as the strategic lead and trusted lifecycle advisor for your clients
- Lead client calls, reporting, strategic planning, and performance conversations
- Clearly communicate what’s working, what’s not, and what we recommend doing next
- Proactively surface risks and opportunities while navigating feedback and difficult conversations with good judgment
- Build strong client relationships that contribute to account health and retention
- Translate strategy into clear direction for project managers, copywriters, designers, and developers
- Provide strategic feedback and QA to ensure execution aligns with client goals
- Partner with PMs to keep priorities, timelines, and deliverables aligned
- Help unblock complex account challenges and bring structure to ambiguous problems
Skills
- 5+ years of experience in lifecycle, retention, CRM, email, or SMS marketing
- Previous agency experience managing retention/lifecycle marketing for multiple client accounts is required
- Deep working knowledge of Klaviyo
- Strong understanding of lifecycle flows, campaign strategy, segmentation, personalization, testing, and deliverability
- Ability to analyze performance data and turn it into clear strategic recommendations
- Experience presenting strategy and performance to senior client stakeholders
- Strong client management instincts, including the ability to manage expectations, navigate difficult conversations, and push back thoughtfully
- Comfortable operating in a fast-paced agency environment with multiple accounts, deadlines, and competing priorities
- Able to operate independently without significant oversight
- Strong cross-functional collaborator who can effectively direct copy, design, development, and project management partners
- Experience with additional ESP and SMS platforms is a plus
Benefits
- Fully remote
- Flexible time off
- Monthly Food Delivery Stipend
- Mental health days
- Quarterly Continued Learning stipend
- Commission Bonus
- Health/Dental/Vision insurance coverage
- 401k + match
- Clear growth path and real ownership over your work
- Pension
- Learning budget
Company Overview