Note: The job is a remote job and is open to candidates in USA. Nerdio simplifies IT management and helps organizations maximize their investments in Microsoft cloud and end user computing technologies. The Director of Integrated Marketing & Programs will lead cross-channel marketing strategy and execution, manage the integrated marketing calendar, align teams and campaigns, measure performance, oversee budgets and vendors, and support marketing leadership initiatives.
Responsibilities
- Build and lead the end-to-end marketing calendar, translating product launches, sales priorities, and market opportunities into cohesive, multi-channel campaigns (digital, email, web, field/events, partner, ABM, and paid)
- Partner closely with Product Marketing, Demand Generation, Content, Partner Marketing, Sales, and Design to ensure every campaign has clear goals, consistent messaging, and coordinated timing across channels
- Establish and refine the processes, workflows, and tools (e.g., campaign briefs, project tracking, marketing calendar cadence) that keep a growing marketing team organized, accountable, and moving quickly
- Design and execute targeted programs for Nerdio's key audiences — enterprise IT teams and MSPs — tailoring channel mix and messaging to each segment's buying journey
- Define KPIs and reporting frameworks for campaign and program performance (pipeline contribution, engagement, funnel conversion); use data to continuously improve targeting, channel mix, and ROI
- Own the integrated marketing budget across campaigns and programs, ensuring efficient allocation and strong ROI; manage relevant agency and vendor relationships
- Build, mentor, and manage a team of marketing program/campaign managers, fostering a culture of ownership, creativity, and operational excellence
- Ensure every campaign reflects Nerdio's voice, quality bar, and positioning as the leader in AVD, Windows 365, and Microsoft 365 management
- Serve as a member of Nerdio's Marketing Leadership Team and act as a right hand to the CMO, helping prepare leadership reviews and board-level updates, keeping the broader marketing team aligned on priorities, and stepping in to lead special projects and drive follow-through on key initiatives across the department
Skills
- 8+ years of B2B marketing experience, including 3+ years managing integrated campaigns or marketing programs at a SaaS, cloud, or IT infrastructure/software company
- Proven track record building and executing multi-channel campaigns that deliver measurable pipeline and revenue impact
- Strong program/project management skills — comfortable owning a complex calendar with many moving parts and stakeholders
- Experience partnering with Product Marketing, Demand Generation, and Sales to align campaigns with GTM strategy
- Familiarity with marketing automation and campaign tooling (e.g., HubSpot, Marketo, Salesforce, project management platforms)
- Data-driven mindset with experience defining KPIs, analyzing campaign performance, and translating insights into action
- Experience marketing to technical/IT audiences (Enterprise IT, MSPs, and IT channel partners) is a strong plus
- People-management experience, with a track record of developing high-performing marketing teams
- Excellent written and verbal communication skills; ability to influence cross-functional stakeholders without direct authority
- Comfort building and preparing executive-level materials, such as leadership updates and board presentations, for senior stakeholders
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
Benefits
- Competitive compensation, benefits, and growth opportunities.
- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans*
- Life and Disability Plans*
- Retirement Plan*
- Unlimited Flexible Paid Time Off, including your birthday off!
- Collaborative Team Culture
- Benefits for international employees, outside the US, vary by country.
Company Overview