Note: The job is a remote job and is open to candidates in USA. Salesforce is the #1 AI CRM, focused on driving customer success through innovation and core values. They are seeking a strategic and creative Event Content Manager to lead content development for Informatica's event programs, ensuring a memorable experience for attendees through effective content strategy and management.
Responsibilities
- Own end-to-end content strategy and development for events, including session allocations, titles/abstracts, staffing, speaker briefs, and presentation guidelines
- Partner with Product Marketing, Product Management, Sales/Tech Sales and the broader Events team to align event content with business priorities and messaging frameworks
- Manage the speaker submission and selection process, including intake, review, and coordination with internal and external speakers
- Develop and maintain editorial calendars and 'content-in-a-box' for event programming across owned and third-party events
- Collaborate with creative teams to ensure content is visually and narratively cohesive across formats
- Analyze post-event data and attendee feedback to continuously improve content quality and format
- Support the development of event content for digital/hybrid formats, including session descriptions, scripts, and pre/post content
- Manage content operations for a flagship annual event, including session catalog, agenda structure, and content tracks
- Serve as the primary content liaison between internal stakeholders and external speakers or partners
- Build and maintain a content taxonomy and session categorization framework to improve attendee navigation and experience
- Oversee content intake tools and platforms (e.g., speaker portals, abstract management systems) from open call through final delivery
- Coordinate with localization or accessibility teams to ensure event content meets global and inclusive standards
- Maintain a master content tracker across all event sessions, ensuring accuracy of titles, abstracts, and speaker information through final publish
Skills
- 6+ years of experience in program management, event programming, or marketing communications
- Strong writing, editing, and organization skills — you can translate complex topics into compelling narratives
- Experience managing large-scale event content programs (in-person, virtual, or hybrid)
- Ability to juggle multiple projects and stakeholders in a fast-paced environment
- Excellent collaboration and project management skills
- Familiarity with event technology platforms and content management tools
- Experience with B2B or enterprise tech marketing a plus
- Background in product marketing or solutions marketing
- Experience supporting marquee events (e.g., user conferences, trade shows, virtual summits)
- Comfort with data — using insights to shape content decisions
- Experience managing content for a named, branded event property (e.g., Informatica World, Dreamforce, etc.)
Benefits
- Certain roles may be eligible for incentive compensation, equity, and benefits.
- Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.
Company Overview
Company H1B Sponsorship