Note: The job is a remote job and is open to candidates in USA. The Dyrt is a digital camping platform and consumer app serving campers across the United States. The part-time Growth Specialist, Ads will own paid user acquisition for The Dyrt PRO across app and web, managing budgets, campaigns, creative, measurement, testing, and reporting directly in advertising platforms.
Responsibilities
- Own paid acquisition volume and efficiency against monthly targets. Know where the program stands, what is driving it, and what you are changing to move it
- Decide how spend is distributed across platforms, campaigns and audiences — scaling what is working, cutting what is not, and sizing each move before you make it
- Build, launch, structure and maintain app and web acquisition campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and secondary ad networks
- Brief, refresh and test ad creative. Build and test App Store custom product pages, and keep the ad, the store page and the destination telling one story
- Verify that what the ad platforms report matches what our own analytics show. Maintain conversion events, deeplinks, and UTM and pixel integrity
- Define what success looks like before a test launches, read it out on schedule, and make a clear call to scale, stop, or iterate
- Keep weekly and monthly acquisition reporting current, and make a clear recommendation for what should run next
Skills
- You have personally managed app install and app event campaigns in Google Ads, Meta, and Apple Search Ads — building and optimizing them yourself, not briefing an agency to do it
- You have allocated and paced real paid budget against volume and efficiency targets, and you are comfortable recommending a cut as readily as an increase
- SKAdNetwork, deeplinks, custom product pages, store listings, and the attribution gaps that come with all of them
- You check platform-reported results against an independent source, and you know what to do when the two disagree
- You write plainly. A busy stakeholder reads your recommendation once and knows what you want to do and what it costs
- Curious and proactive in using AI and automation for analysis, creative production, and reporting to move faster
- This is a part-time, remote position. Employees are expected to maintain high-speed internet and a professional working environment sufficient for clear video conferencing during standard working hours. Must work in a U.S. time zone
Benefits
- Fully remote position
- Part-time schedule of 24 hours/week, Monday–Wednesday
- Must work in a U.S. time zone
Company Overview