Note: The job is a remote job and is open to candidates in USA. Authority Brands Inc. is a provider of home services that supports franchisees and the homeowners they serve. The Field Marketing Manager partners with franchise owners across multiple brands to develop, execute, measure, and optimize full-funnel local marketing plans, budgets, vendor performance, and field activities. The role also coaches owners, conducts field visits, and collaborates with franchise, operations, and brand teams to drive measurable business results.
Responsibilities
- Partner with franchise owners to build scalable annual and quarterly marketing plans aligned to revenue goals, market opportunity, seasonality, operational capacity, and brand growth priorities
- Guide owners in developing a balanced full-funnel budget across paid digital, local awareness, lead generation, retention, referral programs, community engagement, and boots-on-the-ground execution
- Help owners understand recommended investment levels, channel mix, and the relationship between marketing spend, lead volume, booked jobs, average ticket, conversion rates, and revenue performance
- Translate brand-level strategy and systemwide priorities into practical local plans owners can execute consistently within their market
- Oversee and reinforce the local marketing scorecard, including grassroots marketing, community partnerships, referral outreach, neighborhood visibility, local events, and review generation
- Track owner performance against approved marketing plans to ensure adoption, execution, and accountability
- Monitor budget versus actual performance, planned spend, actual spend, lead volume, booked jobs, cost per lead, cost per booked job, conversion rates, revenue contribution, and return on marketing investment
- Proactively identify performance gaps, underinvestment, overspending, channel inefficiencies, or execution risks and recommend corrective actions
- Review paid search, Local Services Ads, social advertising, lead aggregators, and local SEO performance against plan with approved digital partners
- Hold vendor partners accountable for accurate campaign launches, budget pacing, tracking, reporting, optimization recommendations, and alignment with brand standards
- Help owners diagnose whether performance issues stem from budget, campaign setup, market demand, operational execution, lead handling, or conversion
- Coach owners and local teams on repeatable boots-on-the-ground routines that drive lead generation, retention, referral growth, and brand awareness
- Maintain visibility into owner marketing activity through scorecards, dashboards, budget trackers, vendor reporting, and internal planning tools; prepare clear, actionable summaries for owners, leadership, and cross-functional partners
- Contribute to playbooks, training materials, templates, and scalable processes that improve owner adoption and drive consistency across the system
- Participate in on-site field visits with the Franchise Business Coach (35-40% travel) to align marketing recommendations with local operations, staffing, sales processes, customer experience, and market conditions
- Use visits to review plan execution, budget pacing, lead handling, conversion opportunities, local brand presence, and owner adoption of recommended actions
- Document key observations, follow-up actions, and owner commitments to drive accountability after the visit
- Collaborate with Franchise Business Consultants, operations, and brand teams, so owners receive consistent, coordinated guidance
Skills
- Minimum 5 years of experience in field marketing, local/multi-location marketing, or franchise marketing support
- Strong command of full-funnel marketing planning and budget management, including paid digital channels (paid search, LSA, paid social, local SEO, lead aggregators) and grassroots/local execution
- Demonstrated ability to translate complex performance data into practical, owner-facing recommendations that drive revenue
- Experience managing and holding third-party vendor partners accountable for campaign execution, reporting, and optimization
- Proficiency with marketing performance tools and reporting platforms
- Strong coaching, relationship management, and cross-functional collaboration skills with operations and field support teams
- Strong project management skills with the ability to support multiple owners, brands, and priorities simultaneously
- Ability to travel 35–40%
- ServiceTitan experience preferred
- Experience in home services, multi-location retail, or franchising preferred
Benefits
- PTO
- Paid holidays
- 401(k)
- Full benefits package
Company Overview