Note: The job is a remote job and is open to candidates in USA. Molson Coors Beverage Company is a beverage company with a portfolio of beer, seltzers, spirits, and non-alcohol brands. The Field Marketing Manager will lead field marketing activities across North/South Texas, including local brand positioning, budget execution, marketing planning, brand activations, agency relationships, and team development.
Responsibilities
- Most importantly, you will lead a team of talented colleagues, and support their growth and development through career discussions and consistent one on one conversations
- Building the Molson Coors portfolio of brands within the management unit or territory level by driving local brand positioning and investment
- Lead Management Unit budget execution, and collaborate with sales teams to drive co-op partner/distributor investment
- Create strong customer relationships with alliance partners and provide thought leadership on industry and activation
- Collaborate with strategy and planning teams and co-develop annual and 3 year marketing plans inclusive of Management Unit Alliance roadmap and investment strategy
- Activate and develop support plans against new brands, national packaging innovations, and local promotional packaging opportunities aligned with strategic priorities
- Relationship owner with key agency partners (creative (ATL/BTL), media, experiential)
- Development of people and team inclusive of FMA and CDX (where applicable)
- Conduct regular in-market work to both evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers
Skills
- You are an authentic leader. You value and respect differences and believe everyone's unique differences is the key to collaboration and a winning team culture
- You have a Bachelor's Degree in sales or marketing or a related field OR an equivalent experience
- You have 5+ years of experience with marketing campaigns and field campaigns
- You have the ability and willingness to travel regularly within the assigned market or territory to support business needs, as well as occasional meetings, trainings, and events outside the assigned territory
- You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy
- You are confident and competent. You are diplomatic, professional and exercise great judgment in developing and maintaining excellent business relationships within the business
- You are serious about results and take pride in a proven track record in delivering
Benefits
- Flexible work programs that support work life balance
- Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
- Ability to grow and develop your career centered around our First Choice Learning opportunities
- 20% target short term incentive
- Parental leave
- Health insurance
- Dental insurance
- Vision insurance
- A retirement savings plan with incredible employer match
- Generous paid time off plans, including holidays, vacation days and sick days
- An engaging Wellness Program
- An Employee Assistance Program (EAP) with amazing resources
- Access to cool brand clothing and swag
- Access to top events
- Free beer and beverages
- Charitable donations and opportunities to give back to the community
- $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP
Company Overview