Note: The job is a remote job and is open to candidates in USA. ClifyX is seeking a Field Marketing Manager to enhance their demand generation marketing efforts. The role involves planning and executing marketing programs to support sales growth, managing budgets, and ensuring effective lead tracking.
Responsibilities
- Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization
- Provides onsite execution support for marketing programs
- Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
- Creates and manages program budget, measures ROI through metrics analysis and reporting
- Proven track record executing multi-faceted event programs
Skills
- Proven track record executing multi-faceted event programs
- Excellent interpersonal skills
- Understands principles of Sales business/revenue/pipeline management
- Customer First Mindset
- 5-7 years as an Outstanding performer in an IT/ITES organization handling Field, product and or Digital Brand Marketing
- Capable of rapid learning
- Ability to stretch and take on complex assignments of significantly larger scope
- Exhibit passion, energy and ambition
- Demonstrate self-confidence influencing key stakeholders to get the job done
- Comprehensive understanding of Modern Marketing technologies and methodologies including Marketing Automation (preferably Eloqua)
- Lead flow automation architecture concepts such as Lead Scoring, triggered campaigns, predictive scoring, propensity modeling
- Microsite & landing page design concepts and technologies
- Audience segmentation analysis and tools
- Excellent written and oral communication and presentation skills
- Ability to operate independently with minimal supervision
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