Note: The job is a remote job and is open to candidates in USA. Ancient Nutrition is a company dedicated to harnessing powerful superfoods and promoting health through supplements. They are seeking a strategic and hands-on Senior Manager of Email & SMS Marketing to lead marketing efforts across these channels, focusing on customer engagement and retention strategies to maximize lifetime value and subscription performance.
Responsibilities
- Own the lifecycle campaign calendar and communication cadence across email and SMS
- Lead campaign strategy, briefing, QA, deployment, and post-campaign analysis
- Execute hands-on within ESP/SMS platforms as needed
- Partner with Creative and Brand teams to develop compelling, conversion-focused messaging
- Own email/SMS deliverability health and list hygiene best practices
- Ensure compliance with privacy, consent, and messaging regulations
- Improve CRM operational workflows and campaign execution processes
- Own the end-to-end retention marketing strategy across email, SMS, and customer lifecycle channels
- Develop segmentation, personalization, and automation strategies to improve LTV, repeat rate, subscription retention, and customer engagement
- Build and optimize customer journeys across acquisition, onboarding, replenishment, winback, upsell/cross-sell, and loyalty
- Identify opportunities to improve retention metrics, reduce churn, and increase subscription performance
- Manage process and technology improvements for immediate team (Email/SMS)
- Develop and manage a testing roadmap across subject lines, offers, segmentation, send timing, creative, and customer journeys
- Analyze campaign and retention performance to uncover actionable insights
- Monitor KPIs including engagement, deliverability, and subscription health
- Deliver regular reporting and strategic recommendations to leadership
- Explore and manage direct mail initiatives targeted at existing customers, including subscription retention, reactivation, and VIP/LTV campaigns
Skills
- 5–8+ years of experience in CRM, retention, lifecycle, email marketing, or customer marketing within a DTC ecommerce business
- 2+ years of direct ownership of email and SMS channels with demonstrated revenue impact
- Deep hands-on experience with leading ESP and SMS platforms such as Klaviyo, Attentive, Postscript, Iterable, Braze, or similar technologies
- Experience owning lifecycle strategy across key customer journeys, including welcome, onboarding, replenishment, upsell, cross-sell, winback, and loyalty
- Experience managing a marketing calendar and coordinating cross-functional campaign execution
- Previous people management experience
- Experience managing subscription or replenishment-based businesses, ideally in health, wellness, supplements, beauty, or consumer packaged goods
- Direct Mail initiatives targeted at existing customers, including subscription retention, reactivation, and VIP/LTV campaigns
Benefits
- We are a fully remote company and are able to hire from across the US and Canada.
- We offer health insurance benefits, basic life insurance and access to affordable vision, dental and disability insurance.
- Unlimited Paid Time Off is a given for salary employees and a generous amount of paid time off accrual for hourly employees.
- Both paid maternity and paternity leave are offered.
- We are passionate about living healthy lives and offer free Ancient Nutrition products.
Company Overview